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anegash

Google Ads MCP Server

by anegash

get_bidding_strategies

Retrieve automated bidding strategies by customer ID from Google Ads. Get a list of bid strategies to analyze and adjust campaign performance.

Instructions

List automated bidding strategies

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customerIdYesGoogle Ads customer ID
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. 'List' implies a non-mutating read operation, but the description does not disclose return format, pagination, permissions required, or any limitations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence with no wasted words or redundant details. It is ideally sized for a simple list operation.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a one-parameter tool with no output schema, the description is minimal but lacks important contextual information such as return contents, scope of results (all strategies vs. filtered), and relationship to adjacent tools like 'create_bidding_strategy'. It does not fully satisfy the informational needs of an agent.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema fully describes the only parameter 'customerId' as 'Google Ads customer ID' (100% coverage). The description adds no additional parameter context, so a baseline score of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('List') and the resource ('automated bidding strategies'), making the tool's purpose unambiguous. It is distinct from sibling tools like 'create_bidding_strategy' or 'get_bid_simulations'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool compared to alternatives such as 'create_bidding_strategy' or 'get_bid_simulations'. It gives no context about prerequisites or selection criteria.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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