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anegash

Google Ads MCP Server

by anegash

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
GOOGLE_ADS_CLIENT_IDNoOAuth client ID, required for OAuth authentication
GOOGLE_ADS_CLIENT_SECRETNoOAuth client secret, required for OAuth authentication
GOOGLE_ADS_REFRESH_TOKENNoOAuth refresh token, required for OAuth authentication
GOOGLE_ADS_DEVELOPER_TOKENNoDeveloper token from Google Ads, always required
GOOGLE_ADS_LOGIN_CUSTOMER_IDNoManager account ID for managing multiple client accounts (optional)
GOOGLE_ADS_SERVICE_ACCOUNT_KEYNoInline service account key JSON (for Service Account authentication)
GOOGLE_ADS_SERVICE_ACCOUNT_KEY_PATHNoPath to service account key file (for Service Account authentication)

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{}
prompts
{}
resources
{}

Tools

Functions exposed to the LLM to take actions

NameDescription
list_accountsA

List all accessible Google Ads accounts

get_campaignsB

Get campaigns for a customer

get_campaign_performanceC

Get campaign performance metrics

get_ad_groupsA

Get ad groups for a customer or campaign

get_adsC

Get ads for a customer or ad group

get_keywordsC

Get keywords for a customer or ad group

execute_gaql_queryB

Execute a custom GAQL (Google Ads Query Language) query

get_image_assetsC

Get image assets for a customer

create_campaignB

Create a new campaign (in PAUSED state)

update_campaign_statusA

Update campaign status (ENABLED, PAUSED, REMOVED)

create_ad_groupA

Create a new ad group (in PAUSED state)

create_responsive_search_adA

Create a responsive search ad (in PAUSED state)

add_keywordsB

Add keywords to an ad group

add_negative_keywordsA

Add negative keywords to an ad group

get_conversionsC

Get conversion actions and their performance metrics

create_conversion_actionC

Create a new conversion action for tracking

update_conversion_actionB

Update an existing conversion action

get_conversion_attributionC

Get conversion attribution analysis

get_conversion_path_dataC

Get customer journey conversion path data

import_offline_conversionsC

Upload offline conversion data

get_audiencesB

List all available audiences and user lists

create_custom_audienceC

Create a custom audience list

add_audience_to_campaignC

Apply audience targeting to a campaign

remove_audience_from_campaignB

Remove audience targeting from a campaign

get_audience_insightsC

Get audience performance insights

create_customer_match_listB

Create a customer match audience list

upload_customer_match_dataB

Upload customer data to customer match list

create_lookalike_audienceC

Create a lookalike/similar audience

get_search_term_reportC

Get search query performance report

get_demographic_reportC

Get age and gender performance report

get_geographic_reportC

Get location performance report

get_auction_insightsB

Get competitive analysis and auction insights

get_change_historyC

Get account change history log

generate_forecast_metricsC

Generate traffic and conversion forecasts

get_click_view_reportC

Get detailed click-level data

get_video_reportC

Get video campaign performance metrics

get_shared_budgetsB

List shared campaign budgets

create_shared_budgetB

Create a shared budget for multiple campaigns

get_bidding_strategiesB

List automated bidding strategies

create_bidding_strategyC

Create an automated bidding strategy

get_bid_simulationsC

Get bid simulation forecasts

update_bid_adjustmentsC

Update device/location bid adjustments

get_budget_recommendationsC

Get Google budget optimization recommendations

upload_image_assetC

Upload image asset for ads

get_video_assetsB

List video assets

create_asset_groupB

Create asset group for Performance Max

get_asset_performanceC

Get asset performance metrics

create_sitelink_assetsC

Create sitelink extensions

create_callout_assetsC

Create callout extensions

create_structured_snippet_assetsD

Create structured snippet extensions

create_performance_max_campaignC

Create a Performance Max campaign

create_demand_gen_campaignB

Create a Demand Gen campaign

create_app_campaignC

Create an App promotion campaign

create_smart_campaignD

Create a Smart campaign

get_campaign_experimentsB

List campaign experiments

create_campaign_experimentB

Create a campaign A/B test experiment

get_geographic_performanceC

Get performance breakdown by location

add_location_targetsB

Add geographic targeting to campaigns

add_demographic_targetsC

Add age/gender targeting

get_location_insightsC

Get location targeting insights

set_location_bid_adjustmentsC

Adjust bids by location

manage_language_targetsC

Manage language targeting

create_sitelink_extensionsC

Create sitelink ad extensions

create_call_extensionsD

Create call extensions

create_callout_extensionsC

Create callout extensions

get_extension_performanceC

Get extension performance metrics

get_recommendationsC

Get Google optimization recommendations

apply_recommendationC

Apply a Google recommendation

dismiss_recommendationA

Dismiss a Google recommendation

get_keyword_ideasC

Get keyword suggestions and ideas

create_labelsC

Create organizational labels

apply_labelsC

Apply labels to campaigns/ads

get_labeled_resourcesC

Find resources by label

bulk_edit_operationsD

Perform bulk edit operations

get_account_hierarchyC

Get account structure and hierarchy

manage_link_invitationsD

Manage account linking invitations

Prompts

Interactive templates invoked by user choice

NameDescription
analyze_campaignAnalyze campaign performance and provide recommendations
gaql_helpGet help with writing GAQL queries

Resources

Contextual data attached and managed by the client

NameDescription
GAQL ReferenceGoogle Ads Query Language reference and examples

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