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Google Ads MCP Server

by anegash

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    TDQS

    C2.5/5.0

    Scored across 76 tools

    Disambiguation3/5

    Several tools overlap in purpose, such as create_sitelink_assets vs create_sitelink_extensions, create_callout_assets vs create_callout_extensions, and get_geographic_report vs get_geographic_performance, which could confuse an agent. However, most tools have distinct resource-action targets and descriptions likely help.

    Naming Consistency5/5

    All tools consistently follow a verb_noun snake_case pattern (e.g., list_accounts, get_campaigns, create_campaign, update_campaign_status). No mixed conventions or inconsistent verb styles.

    Tool Count1/5

    With 76 tools, the server far exceeds the reasonable range for a typical MCP server. Many tools are highly granular or redundant (e.g., duplicate extension creation methods), resulting in an overwhelming surface area.

    Completeness3/5

    The server covers a broad range of Google Ads features but lacks fundamental lifecycle operations such as deleting campaigns/ad groups/ads, updating ad groups, removing keywords, or retrieving single entities. Several resource types have create-only methods without corresponding read/update/delete tools.

    Maintenance

    ActivityInactive
    ResponsivenessNo issues