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anegash

Google Ads MCP Server

by anegash

create_customer_match_list

Create a customer match audience list in Google Ads by providing customer ID, list name, and upload key type (contact info, CRM ID, or mobile advertising ID).

Instructions

Create a customer match audience list

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesList name
customerIdYesGoogle Ads customer ID
uploadKeyTypeYesType of customer data
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of disclosure, but only states 'create a customer match audience list.' It does not mention required prior steps (e.g., data upload), permissions, side effects, or how uploadKeyType impacts behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, concise sentence that is front-loaded and contains no extraneous words. It is appropriately sized for a simple creation tool.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 3 required parameters, no annotations, and no output schema, the description is too minimal. It does not clarify what a customer match list is, how it differs from other audience tools, or what the uploadKeyType values imply.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds no additional meaning beyond the schema fields; it does not explain the relationship between customerId, name, and uploadKeyType.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb (create) and the specific resource (customer match audience list). The term 'customer match' differentiates this from sibling tools like create_custom_audience.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives like upload_customer_match_data or create_custom_audience. The description offers no context for selection.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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