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seo_audit

Read-onlyIdempotent

Audit any domain's homepage SEO in one shot, receiving a 0-100 score and a missing_signals list of specific fixes. Use before pitching SEO services.

Instructions

One-shot SEO audit of a domain's homepage with a 0-100 composite score + a missing_signals list of concrete fixes. Use BEFORE pitching SEO work to a prospect, when triaging a lead's marketing maturity, or as a structured pre-flight before deeper auditing tools (Lighthouse / SEMrush). 10 audit rules each worth 10 pts: title present, title length 30-60 chars (Google SERP truncation window), meta description present, meta description length 50-160, exactly one H1, canonical link, ≥3 OG tags, JSON-LD present, image alt-text coverage (proportional), HTTPS. Strictly homepage-only — we do NOT crawl the site. Ethical floor: target's robots.txt is honoured — Disallow: / for ContrastAPI OR * returns 403 error.code = robots_txt_disallow and we DO NOT fetch. Cache-Control: no-store/private skips our cache write (cache_respected=false in the response). Per-target eTLD+1 throttle (60 req/min) prevents weaponising via subdomain rotation. All target-derived strings/lists are _untrusted. Free: 100/hr, Pro: 1000/hr. Returns {domain, fetched_url, status_code, title_untrusted, meta_description_untrusted, canonical_url, h1_untrusted, h1_count, h2_count, h3_count, images_total, images_missing_alt, internal_link_count, external_link_count, og_tags, json_ld_present, score, missing_signals, cache_respected, summary}. Returns 502 on DNS/TCP/TLS failure; 403 robots_txt_disallow when the target opted out.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
domainYesRegistrable domain to audit SEO for (e.g. 'example.com', 'shopify.com'). No scheme, no path, no port. Strictly homepage-only — the bot fetches https://<domain>/ with HTTP fallback and audits that single page (we do NOT crawl).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds extensive behavioral details beyond annotations: robots.txt honoring, cache-control handling, throttling, error responses, and untrusted field labeling. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but well-structured, starting with purpose and use cases, then audit rules, constraints, and output. It could be slightly more concise but contains no redundant information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity, the description covers all necessary context: output fields, error conditions, ethical constraints, and throttling. The annotations provide safety assurances.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already fully describes the 'domain' parameter with 100% coverage, so the description adds no new semantic value beyond what is in the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool performs a one-shot SEO audit of a domain's homepage, producing a composite score and fix list. However, it does not differentiate from the sibling tool 'audit_domain'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says to use before pitching SEO work or as a pre-flight check, and states it is strictly homepage-only, implying not for full site audits. It provides clear context but no explicit exclusion of alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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