gsc_content_gaps
Identify content gaps by surfacing queries with impressions but rankings beyond position 20, revealing topics you should target with new content.
Instructions
Find topics you should create content for. Returns queries where you get impressions but rank beyond position 20, meaning there is search demand but no real content targeting it. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of days to analyse (longer periods capture more gaps) | |
| dataset | No | BigQuery dataset containing GSC data | |
| min_position | No | Minimum position (queries ranking worse than this) | |
| min_impressions | No | Minimum impressions threshold |