Skip to main content
Glama
Suganthan-Mohanadasan

BigQuery MCP Server

ga4_gsc_position_value

Analyze GA4 and GSC data to reveal the revenue and conversion value of each Google search ranking position, with conversion rate and revenue per click by position bucket.

Instructions

What is each ranking position worth in revenue and conversions for YOUR site? Shows conversion rate and revenue per click by position bucket (1, 2-3, 4-5, 6-10, 11-20, 20+). Uses 90 days by default for statistical significance. Requires GA4 BigQuery export. IMPORTANT: GA4 and GSC data are joined on normalised landing page URL. Join rates vary by site (typically 70-90%). Numbers may not match GA4 or GSC dashboards exactly due to URL normalisation, timezone differences (GSC uses Pacific Time, GA4 uses property timezone), and sampling. Report the join rate when relevant. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNoNumber of days to analyse (longer = more reliable)
max_rowsNoMaximum rows to return
ga4_datasetNoBigQuery dataset containing GA4 data
gsc_datasetNoBigQuery dataset containing GSC data
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description fully discloses key behaviors: URL normalization joining, join rate variability, and reasons why numbers may not match dashboards (timezone, sampling). It also instructs the agent to report exact numbers and avoid speculation, adding transparency about interpretation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is moderately long but each sentence conveys necessary information, from the high-level question to explicit caveats. It is front-loaded with the purpose, though the repeated 'IMPORTANT' sections add length; still, no waste.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity and lack of an output schema, the description is remarkably complete: it specifies the output (conversion rate and revenue per click by position bucket), the data prerequisites, and interpretation guidance. It also addresses potential errors in matching dashboard numbers, covering what an agent needs to know.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already describes all 4 parameters with 100% coverage, but the description adds meaningful context: the default 90 days is explained as for statistical significance, and the GA4 BigQuery export requirement ties to the dataset parameters. This elevates value beyond schema alone.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: to show the revenue and conversion value of each ranking position. It specifies the metric (conversion rate, revenue per click) and the position buckets, distinguishing it from other GA4/GSC tools that focus on pages, queries, or content.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description indicates prerequisites (GA4 BigQuery export) and gives context on the default 90-day window and join rate considerations. However, it does not explicitly contrast with sibling tools or state when to use it over alternatives, though the purpose itself makes the use case clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/Suganthan-Mohanadasan/Suganthans-BigQuery-MCP-Server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server