ga4_gsc_snippet_mismatch
Analyze GA4 and GSC data to find pages where SERP snippet performance diverges from on-site engagement, revealing misleading titles or underperforming snippets for optimization.
Instructions
Find pages where SERP snippet performance doesn't match on-site engagement. High CTR + low engagement = misleading title/description. Low CTR + high engagement = great content with a bad snippet. Both are fixable. Requires GA4 BigQuery export. IMPORTANT: GA4 and GSC data are joined on normalised landing page URL. Join rates vary by site (typically 70-90%). Numbers may not match GA4 or GSC dashboards exactly due to URL normalisation, timezone differences (GSC uses Pacific Time, GA4 uses property timezone), and sampling. Report the join rate when relevant. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of days to analyse | |
| max_rows | No | Maximum rows to return | |
| min_clicks | No | Minimum GSC clicks to include | |
| ga4_dataset | No | BigQuery dataset containing GA4 data | |
| gsc_dataset | No | BigQuery dataset containing GSC data |