Skip to main content
Glama
Suganthan-Mohanadasan

BigQuery MCP Server

ga4_gsc_branded_performance

Compare branded vs non-branded organic traffic from GA4 and GSC, with engagement and conversion metrics. Identifies performance differences to guide SEO strategy.

Instructions

Compare branded vs non-branded organic traffic with engagement and conversion overlay from GA4. Shows how each traffic type performs across clicks, CTR, engagement rate, conversions, and revenue. Requires GA4 BigQuery export. IMPORTANT: GA4 and GSC data are joined on normalised landing page URL. Join rates vary by site (typically 70-90%). Numbers may not match GA4 or GSC dashboards exactly due to URL normalisation, timezone differences (GSC uses Pacific Time, GA4 uses property timezone), and sampling. Report the join rate when relevant. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNoNumber of days to analyse
brand_termsYesComma-separated brand terms, e.g. 'suganthan,snippet digital,keyword insights'
ga4_datasetNoBigQuery dataset containing GA4 data
gsc_datasetNoBigQuery dataset containing GSC data
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full behavioral burden and does so thoroughly. It discloses the join methodology on normalized landing page URLs, typical join rate ranges, potential mismatches due to URL normalization, timezone differences (GSC Pacific vs GA4 property timezone), and sampling. It also instructs the agent to report join rates and avoid speculation, which is strong behavioral guidance.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded with purpose and metrics, then follows with necessary caveats. Though longer than average, each sentence adds operational value—especially the IMPORTANT warnings about join rates and analysis discipline. No fluff, but could be slightly trimmed.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no annotations and no output schema, the description is remarkably complete. It covers prerequisites, data caveats, and explicit instructions for handling uncertainty ('Report exact numbers... Do not speculate... say so clearly'), which is sufficient for an agent to invoke the tool correctly and interpret results safely.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers 100% of parameters, so baseline is 3. The description adds meaningful context by clarifying that brand_terms defines the branded segment and non-branded is the implicit complement; it also lists the output metrics, helping the agent understand what the parameters produce.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description begins with a specific verb and resource: 'Compare branded vs non-branded organic traffic with engagement and conversion overlay from GA4.' It clearly lists the metrics covered (clicks, CTR, engagement rate, conversions, revenue), distinguishing this tool from sibling GA4/GSC tools focused on page performance, query revenue, or content ROI.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description makes the context clear: use this tool to compare branded vs non-branded traffic with GA4 engagement/conversion data, and it explicitly states the prerequisite 'Requires GA4 BigQuery export.' It does not name alternative sibling tools or explicitly state when not to use it, but the framing is sufficiently contextual.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/Suganthan-Mohanadasan/Suganthans-BigQuery-MCP-Server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server