ga4_gsc_branded_performance
Compare branded vs non-branded organic traffic from GA4 and GSC, with engagement and conversion metrics. Identifies performance differences to guide SEO strategy.
Instructions
Compare branded vs non-branded organic traffic with engagement and conversion overlay from GA4. Shows how each traffic type performs across clicks, CTR, engagement rate, conversions, and revenue. Requires GA4 BigQuery export. IMPORTANT: GA4 and GSC data are joined on normalised landing page URL. Join rates vary by site (typically 70-90%). Numbers may not match GA4 or GSC dashboards exactly due to URL normalisation, timezone differences (GSC uses Pacific Time, GA4 uses property timezone), and sampling. Report the join rate when relevant. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of days to analyse | |
| brand_terms | Yes | Comma-separated brand terms, e.g. 'suganthan,snippet digital,keyword insights' | |
| ga4_dataset | No | BigQuery dataset containing GA4 data | |
| gsc_dataset | No | BigQuery dataset containing GSC data |