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BusyBee3333

Mailchimp MCP Server

by BusyBee3333

mailchimp_merge_fields_create

Add a custom merge field to a Mailchimp audience to collect extra subscriber data. Define tag, name, type, and formatting options.

Instructions

Create a new merge field (custom field) for a list

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
tagYesMerge tag in uppercase (e.g., FNAME, LNAME, PHONE). Must be unique per list.
nameYesDisplay name for the field
typeYesField type
publicNoWhether the field is visible on the signup form
list_idYesList/audience ID
optionsNoField-type-specific options
requiredNoWhether the field is required
help_textNoDescriptive text shown on signup forms
default_valueNoDefault value if left blank
display_orderNoOrder in which to display field on forms
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full burden. It only states the operation, without disclosing side effects, authentication needs, error conditions (e.g., duplicate tag), or return behavior. For a mutable create operation, this is a significant gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single sentence, front-loaded with the verb and resource, zero filler. It is concise and to the point.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite rich schema, the description is minimal. No output schema exists, yet the description does not mention what is returned (e.g., the created merge field object). The tool has 10 parameters with nested options, but the description lacks behavioral context and postcondition details.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema documents all parameters thoroughly. The description adds no extra semantic meaning beyond the schema, thus the baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Create a new merge field') and the resource ('a list'), distinguishing it from sibling tools like mailchimp_merge_fields_update and mailchimp_merge_fields_delete.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for creating a merge field on a list but provides no explicit when-to-use vs alternatives, prerequisites, or exclusions. Sibling names offer context, but the description itself gives no guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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