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brand_write

Generate structured creation briefs for on-brand content by loading full brand context including colors, typography, voice, and strategy. Specify content type to get the right mix of visual and voice rules for social graphics, web pages, emails, or presentations.

Instructions

Generate on-brand content — load full brand context (colors, typography, logo, voice, strategy) before creating any branded output. Use when asked 'generate on-brand content', 'write something in our brand voice', 'load brand context for writing', or before creating social graphics, web pages, blog posts, emails, presentations, or data viz. Specify content_type for the right mix of visual and voice rules. Does NOT generate content itself — provides the creation brief so you can generate on-brand. Run brand_preflight on output afterward. Returns a structured creation brief with all brand layers.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
content_typeYesWhat type of content to create. Determines which brand layers are loaded (visual, voice, or both).
topicNoWhat the content is about
channelNoWhere it will be published (e.g., "linkedin", "twitter", "website", "email")
themeNoColor theme to use — "dark" or "light" (defaults to "dark")dark
personaNoTarget persona ID or name (e.g. 'PER-001' or 'VP Marketing'). If Session 4 data exists, adapts messaging for this audience.
stageNoBuyer journey stage (e.g. 'first-touch', 'validation-and-proof'). Adapts tone and depth.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden. It discloses key behavioral traits: it's a preparatory tool that loads context rather than generating content, returns a structured creation brief, and requires a follow-up step (brand_preflight). However, it doesn't mention potential limitations like rate limits, authentication needs, or error conditions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is appropriately sized and front-loaded with the core purpose. Every sentence adds value: the first states the purpose, the second provides usage examples, the third clarifies what it doesn't do, and the fourth specifies the output and follow-up. Minor redundancy exists with 'generate on-brand content' repeated.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (6 parameters, no output schema, no annotations), the description is fairly complete. It explains the tool's role in a workflow, what it returns, and when to use it. However, without an output schema, it could better detail the structure of the 'creation brief' returned.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all 6 parameters thoroughly. The description adds minimal value beyond the schema, only mentioning 'content_type' briefly to explain its role in determining which brand layers are loaded. Baseline 3 is appropriate when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: 'Generate on-brand content — load full brand context... before creating any branded output.' It specifies the verb ('load full brand context') and resource ('brand context'), and distinguishes from siblings by noting it 'Does NOT generate content itself — provides the creation brief' unlike potential content-generation tools in the sibling list.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicit usage guidelines are provided: 'Use when asked 'generate on-brand content', 'write something in our brand voice', 'load brand context for writing', or before creating social graphics, web pages, blog posts, emails, presentations, or data viz.' It also specifies an alternative: 'Run brand_preflight on output afterward' and clarifies exclusions: 'Does NOT generate content itself.'

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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