brand_build_personas
Create buyer personas using a guided 7-question interview covering role, challenges, needs, and decision factors. Supports interview mode for questions, record mode to save personas, and list mode to view existing profiles.
Instructions
Build buyer personas through a guided 7-question interview — role, core tension, objections, information needs per journey stage, narrative emphasis, preferred channels, and decision authority. Mode 'interview' returns questions. Mode 'record' saves a persona (auto-generates ID like PER-001, parses freeform text). Mode 'list' shows all personas. Most brands need 3-5 personas. Part of Session 4. Returns persona data and total count.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'interview' returns questions for building a new persona; 'record' writes persona data to strategy.yaml; 'list' shows all existing personas | interview |
| persona_id | No | ID of persona to update (for record mode, e.g. 'PER-001'). Omit to create a new persona. | |
| answers | No | JSON string with persona fields (for record mode) |