brand_build_themes
Define editorial content themes with strategic pillars for brand awareness, engagement, and conversion. Guides through theme creation, records themes, and analyzes intent balance.
Instructions
Define editorial content themes — the strategic pillars that organize what to write about. Each theme has a content intent (Brand Heat for awareness, Momentum for engagement, Conversion for pipeline), target personas, and proof points. Mode 'interview' guides through 5 questions per theme. Mode 'record' saves (auto-generates ID like THM-001). Mode 'list' shows all themes with intent distribution. Most brands need 3-5 themes balanced across all three intents. Returns theme data and balance analysis.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'interview' returns questions for defining content themes; 'record' writes a theme to strategy.yaml; 'list' returns all current themes | interview |
| theme_id | No | ID of theme to edit (for record mode, optional — omit to create new) | |
| answers | No | JSON string with theme data (required when mode='record') |