brand_build_matrix
Generate and manage targeted messaging variants for different customer personas across buying journey stages, adapting core brand messages to specific audiences and contexts.
Instructions
Generate persona x journey stage messaging variants — adapted core messages for every audience at every buying stage. Mode 'generate' creates variants using persona tensions, stage mindsets, and brand perspective. Mode 'view' shows the matrix as a grid. Mode 'edit' refines a specific variant by ID. Requires personas and journey stages in strategy.yaml. Returns variant grid with status tracking (Draft/Active/Retired).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'generate' creates messaging variants for every persona × stage; 'view' returns the matrix as a grid; 'edit' updates a specific variant by ID | generate |
| variant_id | No | ID of the variant to edit (required for mode='edit', e.g. MV-001) | |
| answers | No | JSON string with variant fields to update: core_message, tone_shift, proof_points, status (for mode='edit') |