brand_build_journey
Map buyer journey stages from first touch to decision for content strategy. Customize defaults, record to strategy.yaml, or view current stages.
Instructions
Define the buyer journey stages a content strategy targets — the path from first touch to decision. Ships with 4 defaults that work for most B2B brands (First Touch, Context & Meaning, Validation & Proof, Decision Support), each with buyer mindset, content goal, story types, narrative elements, claims policy, and tone shift. Mode 'interview' presents the defaults as a table and prompts for customization. Mode 'record' writes the final stages to .brand/strategy.yaml — pass answers as a JSON array of stage objects (or a single stage to update one), or omit to accept the defaults verbatim. Mode 'view' returns the current stages. Use during Session 4 (content strategy) after personas/themes are sketched. Returns stage definitions and writes strategy.yaml in record mode. After this, run brand_build_personas.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'interview' presents default journey stages for customization; 'record' writes stages to strategy.yaml; 'view' returns current stages | interview |
| answers | No | JSON string with journey stage customizations (for record mode). Array of stage objects, or a single stage object to update. |