brand_build_journey
Define buyer journey stages for content strategy, from awareness to purchase. Customize or use proven defaults to map buyer mindset, content goals, and tone shifts.
Instructions
Define buyer journey stages for content strategy — the path from awareness to purchase. Ships with 4 proven defaults (First Touch, Context & Meaning, Validation & Proof, Decision Support) that can be customized per brand. Mode 'interview' presents defaults for review. Mode 'record' writes stages (omit answers to accept defaults). Mode 'view' shows current stages. Part of Session 4 (content strategy). Returns stage definitions with buyer mindset, content goals, and tone shifts.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'interview' presents default journey stages for customization; 'record' writes stages to strategy.yaml; 'view' returns current stages | interview |
| answers | No | JSON string with journey stage customizations (for record mode). Array of stage objects, or a single stage object to update. |