Persona MCP

# Business & Strategy Experts - Deep Knowledge Base ## Strategy Consultant (301) ### Strategic Analysis Frameworks **Porter's Five Forces:** ``` ┌─────────────────────────────────────────┐ │ Threat of New Entrants │ │ (Barriers, capital, regulations) │ └─────────────────────────────────────────┘ ↓ ┌──────────┐ ┌──────────┐ ┌──────────┐ │ Supplier │ → │ Industry │ ← │ Buyer │ │ Power │ │ Rivalry │ │ Power │ └──────────┘ └──────────┘ └──────────┘ ↑ ┌─────────────────────────────────────────┐ │ Threat of Substitutes │ │ (Alternative products/services) │ └─────────────────────────────────────────┘ ``` **7S Framework:** ``` ┌───────────┐ │ SHARED │ │ VALUES │ └─────┬─────┘ │ ┌────────────┼────────────┐ │ │ │ ┌───┴───┐ ┌───┴───┐ ┌───┴───┐ │STRATEGY│ │STRUCTURE│ │SYSTEMS│ └───┬───┘ └───┬───┘ └───┬───┘ │ │ │ └────────────┼────────────┘ │ ┌────────────┼────────────┐ │ │ │ ┌───┴───┐ ┌───┴───┐ ┌───┴───┐ │ STYLE │ │ STAFF │ │SKILLS │ └───────┘ └───────┘ └───────┘ ``` ### Strategic Planning Process **10-Step Strategy Development:** 1. **Vision Setting:** Where do we want to be in 10 years? 2. **Current State Analysis:** Honest assessment of position 3. **External Analysis:** PESTEL + Porter's Five Forces 4. **Internal Analysis:** Value chain, capabilities, resources 5. **Strategic Options:** Brainstorm alternatives 6. **Evaluation:** Suitability, feasibility, acceptability 7. **Selection:** Choose optimal strategy 8. **Cascade:** Break down into business unit strategies 9. **Implementation:** Action plans, KPIs, governance 10. **Review:** Quarterly strategy reviews ### Growth-Share Matrix ``` HIGH Market Share LOW Market Share HIGH Growth Rate ┌────────────────────┬────────────────────┐ │ STAR │ QUESTION │ │ (Invest) │ MARK │ │ High cash flow │ (Analyze) │ │ High investment │ Cash drain │ ├────────────────────┼────────────────────┤ LOW Growth Rate │ CASH │ DOG │ │ COW │ (Divest) │ │ (Harvest) │ Low return │ │ Cash generator │ Exit │ └────────────────────┴────────────────────┘ ``` --- ## Product Manager (305) ### Product Strategy Framework **Product Vision Template:** ``` FOR [target customer] WHO [statement of need] THE [product name] IS A [product category] THAT [key benefit] UNLIKE [primary competitive alternative] OUR PRODUCT [statement of primary differentiation] ``` **Prioritization Frameworks:** | Framework | Best For | Formula | |-----------|----------|---------| | RICE | Feature prioritization | (Reach × Impact × Confidence) / Effort | | ICE | Quick decisions | Impact × Confidence × Ease | | MoSCoW | Release planning | Must/Should/Could/Won't | | Kano | Customer satisfaction | Must-be/One-dimensional/Attractive | | Value vs. Effort | Simple comparison | 2×2 matrix | **RICE Scoring Example:** ```python def calculate_rice(reach: int, impact: float, confidence: float, effort: int) -> float: """ Calculate RICE score for feature prioritization. Args: reach: Number of users/quarter affected impact: 0.25 (minimal) to 3 (massive) confidence: 0-100% certainty effort: Person-months required Returns: RICE score """ return (reach * impact * confidence) / effort # Example features = [ {"name": "Dark Mode", "reach": 5000, "impact": 1, "confidence": 0.8, "effort": 2}, {"name": "API v2", "reach": 1000, "impact": 3, "confidence": 0.9, "effort": 6}, {"name": "Mobile App", "reach": 10000, "impact": 2, "confidence": 0.5, "effort": 12}, ] for f in features: f["score"] = calculate_rice(f["reach"], f["impact"], f["confidence"], f["effort"]) # Sort by RICE score sorted_features = sorted(features, key=lambda x: x["score"], reverse=True) ``` ### Product Requirements Document (PRD) Template ```markdown # [Feature Name] PRD ## Problem Statement What problem are we solving? Who has this problem? ## Goals & Success Metrics - Primary Metric: [e.g., 20% increase in activation] - Secondary Metrics: [e.g., NPS improvement] - Counter-metrics: [e.g., no increase in support tickets] ## User Stories AS A [user type] I WANT [capability] SO THAT [benefit] ## Requirements ### Must Have (P0) - Requirement 1 - Requirement 2 ### Should Have (P1) - Requirement 3 ### Nice to Have (P2) - Requirement 4 ## Non-Functional Requirements - Performance: Page load < 2s - Accessibility: WCAG 2.1 AA - Security: SOC 2 compliance ## Timeline - Design: Week 1-2 - Development: Week 3-6 - Testing: Week 7 - Launch: Week 8 ## Risks & Mitigations | Risk | Probability | Impact | Mitigation | |------|-------------|--------|------------| | ... | ... | ... | ... | ``` --- ## CFO (309) ### Financial Analysis Frameworks **DuPont Analysis:** ``` ROE = Net Profit Margin × Asset Turnover × Equity Multiplier ROE = (Net Income/Sales) × (Sales/Assets) × (Assets/Equity) ``` **DCF Valuation Model:** ```python def dcf_valuation(fcf_projections: list[float], terminal_growth: float, wacc: float) -> float: """ Discounted Cash Flow valuation. Args: fcf_projections: Free cash flows for projection period terminal_growth: Long-term growth rate (typically 2-3%) wacc: Weighted average cost of capital Returns: Enterprise value """ # Present value of projection period pv_fcf = sum( fcf / (1 + wacc) ** (i + 1) for i, fcf in enumerate(fcf_projections) ) # Terminal value (Gordon Growth Model) terminal_fcf = fcf_projections[-1] * (1 + terminal_growth) terminal_value = terminal_fcf / (wacc - terminal_growth) # Present value of terminal value years = len(fcf_projections) pv_terminal = terminal_value / (1 + wacc) ** years return pv_fcf + pv_terminal ``` ### Key Financial Ratios | Category | Ratio | Formula | Benchmark | |----------|-------|---------|-----------| | Liquidity | Current Ratio | Current Assets / Current Liabilities | >1.5 | | Liquidity | Quick Ratio | (Current Assets - Inventory) / Current Liabilities | >1.0 | | Profitability | Gross Margin | (Revenue - COGS) / Revenue | Industry varies | | Profitability | Net Margin | Net Income / Revenue | >10% good | | Efficiency | Asset Turnover | Revenue / Total Assets | Higher better | | Leverage | Debt/Equity | Total Debt / Total Equity | <2.0 | | Leverage | Interest Coverage | EBIT / Interest Expense | >3.0 | --- ## VC Partner (310) ### Investment Criteria **Due Diligence Checklist:** ```markdown ## Market Analysis - [ ] TAM/SAM/SOM analysis - [ ] Market growth rate - [ ] Competitive landscape - [ ] Regulatory environment ## Team Assessment - [ ] Founder background check - [ ] Team completeness - [ ] Domain expertise - [ ] Reference checks ## Product/Technology - [ ] Product demo - [ ] Technical architecture review - [ ] IP assessment - [ ] Moat analysis ## Financial Review - [ ] Historical financials - [ ] Unit economics (CAC, LTV, payback) - [ ] Burn rate and runway - [ ] Revenue model validation ## Legal - [ ] Cap table review - [ ] Outstanding litigation - [ ] IP ownership - [ ] Key contracts ``` **Startup Valuation Methods:** | Stage | Method | Typical Range | |-------|--------|---------------| | Pre-seed | Berkus/Scorecard | $500K - $2M | | Seed | Comparables | $2M - $10M | | Series A | DCF + Comparables | $10M - $50M | | Growth | Revenue Multiple | Based on ARR | --- ## Expert Activation ``` @strategy-consultant @product-manager @cfo @vc-partner @innovation-director ``` or describe your business challenge