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mcp-microsoft-ads

by wvuhskr
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Python
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    • bing-ads-mcp

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      -
    Deploy Server
    One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

    TDQS

    C2.4/5.0

    Scored across 47 tools

    Disambiguation2/5

    Several tools have overlapping purposes: create_pmax_campaign and draft_campaign both create campaigns, remove_entity and remove_keywords both delete keywords, and update_campaign overlaps with pause_entity/enable_entity for campaign status changes. The detailed descriptions help, but an agent could easily select the wrong tool for the same underlying operation.

    Naming Consistency2/5

    The names are all snake_case but the verb conventions are inconsistent: create_ and draft_ are used interchangeably for the same 'draft a write' pattern, get_ and list_ both appear for read operations, and generic tools like remove_entity sit alongside specific remove_keywords/remove_geo_target. This makes the tool surface less predictable than it could be.

    Tool Count2/5

    With 47 tools, this is far beyond the 25-tool threshold the rubric treats as too many. The server covers a broad domain, but many tools are convenience wrappers (e.g., get_campaign_performance, get_ad_performance, run_report) and the set would benefit from consolidation.

    Completeness2/5

    There is no tool to create an ad group, which is a core requirement for building out a Search campaign: draft_campaign creates campaigns and draft_keywords/draft_responsive_search_ad need ad groups, so the lifecycle has a critical dead end. Other gaps include no ad-copy update path and no way to create shared negative keyword lists.

    Maintenance

    ActivitySlowing
    ResponsivenessNo issues

    Resources