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wvuhskr

mcp-microsoft-ads

by wvuhskr

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    TDQS

    C2.4/5.0

    Scored across 47 tools

    Disambiguation2/5

    Several tools have overlapping purposes: create_pmax_campaign and draft_campaign both create campaigns, remove_entity and remove_keywords both delete keywords, and update_campaign overlaps with pause_entity/enable_entity for campaign status changes. The detailed descriptions help, but an agent could easily select the wrong tool for the same underlying operation.

    Naming Consistency2/5

    The names are all snake_case but the verb conventions are inconsistent: create_ and draft_ are used interchangeably for the same 'draft a write' pattern, get_ and list_ both appear for read operations, and generic tools like remove_entity sit alongside specific remove_keywords/remove_geo_target. This makes the tool surface less predictable than it could be.

    Tool Count2/5

    With 47 tools, this is far beyond the 25-tool threshold the rubric treats as too many. The server covers a broad domain, but many tools are convenience wrappers (e.g., get_campaign_performance, get_ad_performance, run_report) and the set would benefit from consolidation.

    Completeness2/5

    There is no tool to create an ad group, which is a core requirement for building out a Search campaign: draft_campaign creates campaigns and draft_keywords/draft_responsive_search_ad need ad groups, so the lifecycle has a critical dead end. Other gaps include no ad-copy update path and no way to create shared negative keyword lists.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues