PaidSync MCP Serverofficial
A
licenseNot graded
qualityF
maintenanceConnects Google Ads, Meta Ads, and LinkedIn Ads to AI assistants, enabling natural language ad campaign management, reporting, and optimization across platforms.
MIT
Microsoft Ads MCP Server
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Microsoft Ads MCP Server: show me last month's Microsoft Ads campaign performance by campaign"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe
Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.
Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.
MCP Server URL
https://microsoft-ads.insightfulmcp.com/Related MCP server: mcp-microsoft-ads
What is Microsoft Ads MCP?
Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:
Query Bing Ads performance using natural language
Analyze keyword and audience performance
Generate detailed performance reports
Track ROAS across Microsoft Search Network
Get AI recommendations for campaign optimization
Installation
Claude
Copy the MCP Server URL:
https://microsoft-ads.insightfulmcp.com/Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL:
https://microsoft-ads.insightfulmcp.com/Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"microsoft-ads": {
"url": "https://microsoft-ads.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.
Read Actions (35)
Action | Description |
| Get ad extension associations for specific entities |
| Get ad extensions for an account by type |
| Get targeting criteria for an ad group |
| Get ad groups for a campaign |
| Get ads for an ad group |
| Get asset groups for a Performance Max campaign |
| Get audience lists for an account |
| Get portfolio bid strategies for an account |
| Get shared budgets for an account |
| Get targeting criteria for a campaign |
| Get campaigns for an account |
| Get conversion goals for an account |
| Get campaign experiments for an account |
| Get keywords for an ad group |
| Get label associations for specific entities |
| Get labels for an account |
| Get negative keywords associated with campaigns or ad groups |
| Get shared negative keyword lists for an account |
| Get associations between shared entities and campaigns |
| Get items (negative keywords) in a shared list |
| Get Universal Event Tracking tags for an account |
| Get videos from the account's video library with their processing status, by id or all active ones |
| Poll for report generation status and fetch data when ready |
| Search for advertising accounts the user has access to |
| Submit an account performance report request |
| Submit an ad group performance report request |
| Submit an ad performance report request |
| Submit an age and gender audience report request |
| Submit an audience performance report request |
| Submit a campaign performance report request |
| Submit a geographic performance report request |
| Submit a goals and funnels report request |
| Submit a keyword performance report request |
| Submit a search query performance report request |
| Submit a user location performance report request |
Actions That Make Changes (57)
Action | Description |
| Create ad extensions in an account |
| Add targeting criteria to ad groups (location, device, demographics, audience, etc.) |
| Create new ad groups in a campaign |
| Create new ads in an ad group |
| Create asset groups for Performance Max campaigns |
| Create audience groups for targeting |
| Create audience lists (remarketing, customer match, etc.) |
| Create portfolio bid strategies |
| Create new shared budgets in an account |
| Associate conversion goals with campaigns |
| Add targeting criteria to campaigns (location, device, demographics, etc.) |
| Create new campaigns in an account |
| Create conversion goals for tracking |
| Create conversion value rules for adjusting conversion values |
| Create data exclusions to exclude time periods from bid strategy learning |
| Create campaign experiments for A/B testing |
| Create new keywords in an ad group |
| Create new labels in an account |
| Add negative keywords to an existing shared list |
| Add negative keywords to campaigns or ad groups |
| Create seasonality adjustments to inform bid strategies of expected conversion rate changes |
| Create a shared negative keyword list |
| Create Universal Event Tracking tags for conversion tracking |
| Upload videos to the account's video library from direct-download URLs; returns their VideoIds |
| Add or remove items from a customer list audience |
| Apply add/update/delete actions to hotel group nodes |
| Adjust previously submitted offline conversions |
| Submit offline conversion data |
| Apply add/update/delete actions to product partition nodes in a Shopping campaign |
| Delete keywords from an ad group |
| Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations |
| Remove specific negative keywords, by id, from campaigns or ad groups |
| Set account-level properties (auto-tagging, tracking templates, etc.) |
| Associate ad extensions with campaigns or ad groups |
| Associate labels with campaigns, ad groups, ads, or keywords |
| Set negative site URLs for ad groups (replaces existing) |
| Set negative site URLs for campaigns (replaces existing) |
| Associate shared negative keyword lists with campaigns |
| Update existing ad extensions |
| Update targeting criteria on ad groups |
| Update existing ad groups |
| Update existing ads |
| Update existing asset groups |
| Update existing audience groups |
| Update existing audience lists |
| Update existing portfolio bid strategies |
| Update existing shared budgets |
| Update targeting criteria on campaigns |
| Update existing campaigns |
| Update existing conversion goals |
| Update existing conversion value rules |
| Update existing data exclusions |
| Update existing experiments |
| Update existing keywords |
| Update existing labels |
| Update existing seasonality adjustments |
| Update existing UET tags |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
Campaign Performance
"How are my Microsoft Ads campaigns performing this month?"Keyword Analysis
"What are my top converting keywords on Bing?"Generate Reports
"Generate a keyword performance report for the last 30 days"Audience Performance
"Show me performance by age and gender demographics"Geographic Analysis
"Which locations have the best ROAS?"Supported Metrics
Metric | Description |
Impressions | Total ad impressions |
Clicks | Total ad clicks |
CTR | Click-through rate |
CPC | Cost per click |
Conversions | Tracked conversions |
ROAS | Return on ad spend |
Quality Score | Keyword quality rating |
Impression Share | Share of available impressions |
Why Microsoft Ads MCP?
For Search Marketers
Bing insights - Often overlooked search channel
Lower CPCs - Typically cheaper than Google
Comprehensive reports - 10+ report types available
For B2B Marketers
LinkedIn targeting - Professional audience data
Decision makers - Job title and company targeting
Enterprise reach - Windows and Office users
For Agencies
Multi-account management - Handle client portfolios
Automated reporting - Generate any report type
Cross-platform comparison - Bing vs Google insights
Security & Privacy
Official Microsoft Advertising API - Direct integration with Microsoft's API
OAuth 2.0 - Secure Microsoft authentication
Pricing
The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Explore More MCP Servers by Insightful Pipe
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.
Search Advertising MCP Servers
Google Ads MCP - Google search advertising
Google Search Console MCP - SEO analytics
B2B & Analytics MCP Servers
LinkedIn Ads MCP - B2B advertising
Google Analytics MCP - Website analytics
Resources
Support
Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.
This server cannot be deployed
Maintenance
ActivityMaintained
ResponsivenessNo issues
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