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Microsoft Ads MCP Server

Microsoft Ads MCP Server

Microsoft Ads MCP Server

MCP Registry Setup guide License: MIT

Connect Microsoft Ads (Bing Ads) to Claude, ChatGPT, Cursor, Codex or any AI app that supports MCP. AdKit hosts the server, so you only add an address to your AI app.

Beta: Your AI writes Microsoft Advertising API requests and AdKit sends them. It can do what the API allows, with more steps than on Meta or Google. Turn on Advanced Platform Access in your AdKit project (Agent Permissions) first.

Every change is saved as a draft first, so your AI can't spend money on its own. Nothing goes live on Microsoft Ads until you approve it.

AdKit Draft Approval screen with Microsoft Ads changes waiting for approval

What you can do

  • Connect your Microsoft Advertising accounts

  • Read campaigns and reports through the Microsoft Advertising API

  • Save campaign changes as drafts, then publish them after you approve

Related MCP server: Google Ads MCP Server

Example prompts

  • "How did my Bing campaigns perform last week?"

  • "Lower the budget of the ‘Brand’ campaign to $20 a day. Save it as a draft."

Set up

You need an AdKit account. On first use, you sign in to AdKit and connect your Microsoft Ads account.

There are two ways to connect:

  • All platforms: the main AdKit connector. One connection for Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X and Pinterest. Pick this if you run ads on more than Microsoft Ads.

  • Microsoft Ads only: the address above. Your AI only sees the Microsoft Ads tools.

Claude (web and desktop)

ChatGPT

  • All platforms: add the AdKit app, in one click.

  • Microsoft Ads only: Settings → Connectors → Add custom connector → paste https://mcp.adkit.so/microsoft-ads.

Claude Code

As a plugin:

/plugin marketplace add adkit/microsoft-ads-mcp
/plugin install microsoft-ads@adkit-microsoft-ads

Or as an MCP server only:

claude mcp add --transport http adkit-microsoft-ads https://mcp.adkit.so/microsoft-ads

Gemini CLI

gemini extensions install https://github.com/adkit/microsoft-ads-mcp

Cursor

Add to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "adkit-microsoft-ads": {
      "url": "https://mcp.adkit.so/microsoft-ads"
    }
  }
}

Codex

Add to ~/.codex/config.toml:

[mcp_servers.adkit-microsoft-ads]
url = "https://mcp.adkit.so/microsoft-ads"

In Claude Code, Gemini CLI, Cursor and Codex, use https://mcp.adkit.so instead to connect all platforms.

Tools

What

Tools

Ad accounts

microsoft_ads_accounts_connect, microsoft_ads_accounts_disconnect, microsoft_ads_accounts_read

Direct API requests

microsoft_ads_platform_api_request_mutate

Every AdKit connector also has these tools:

Tool

What it does

adkit_projects

List your AdKit projects and pick one

adkit_status

Show the connected ad accounts

adkit_setup

Get the link to connect an ad account

adkit_drafts_read

List saved drafts, or read one

adkit_drafts_update

Edit a draft before it goes live

adkit_drafts_delete

Delete a draft

adkit_drafts_publish

Publish drafts after you approve them

adkit_help

Look up fields, limits and examples

adkit_feedback

Report a bug or a missing feature

FAQ

What is the Microsoft Ads MCP server?

A hosted MCP server from AdKit. It lets Claude, ChatGPT, Cursor, Codex and other AI apps work on your Microsoft Ads account: Microsoft Advertising (Bing Ads) reports and campaign changes through its API, in beta.

Is the Microsoft Ads MCP server free?

It is included in every AdKit plan. Plans start at $29 a month, with a 7-day free trial. See pricing.

Can my AI change my Microsoft Ads without asking me?

No. Every create, edit or pause is saved as a draft. It goes live only after you approve it, on AdKit's Draft Approval page or by telling your AI to publish it.

Do I need an API key or a developer token?

No. You sign in to AdKit in your browser and connect your Microsoft Ads account there. You also need to turn on Advanced Platform Access in your AdKit project (Agent Permissions), because this beta sends requests through the platform API.

Can I manage several Microsoft Ads accounts?

Yes. Connect several accounts and keep each client in its own AdKit project. How many projects you get depends on your plan.

Which AI apps does it work with?

Claude, ChatGPT, Claude Code, Gemini CLI, Cursor, Codex and any app that supports remote MCP servers with OAuth sign-in.

Other ad platforms

Support and policies

Docs server

docs-server/ is a small local MCP server that answers questions about AdKit from this README: setup per AI app, hosted tools, ad platforms, example prompts and the FAQ. It needs no login and does not manage ads; for that, connect the hosted server above. Run it with npm start or the Dockerfile.

License

MIT

Available Tools

5 tools
get_example_promptsGet example promptsA
Read-onlyIdempotent
Inspect

Get example prompts that work with the hosted Microsoft Ads MCP server by AdKit, such as reporting, optimizing and launching campaigns. Use this when the user asks what to try first or what to ask the agent. Returns a Markdown list.

Inputs: no named parameters.

get_faqGet FAQA
Read-onlyIdempotent
Inspect

Get the answers to common questions about the hosted Microsoft Ads MCP server by AdKit: price, safety and approvals, API keys, several ad accounts and supported AI apps. Use this before answering such a question from memory. Returns Markdown, one heading per question.

Inputs: no named parameters.

get_setup_guideGet setup guideA
Read-onlyIdempotent
Inspect

Get the step-by-step instructions to connect one AI app to the hosted Microsoft Ads MCP server by AdKit at https://mcp.adkit.so/microsoft-ads. Use this when the user asks how to install, add or connect AdKit in a specific app. Returns Markdown with the exact menu path, command or config snippet. For what the hosted server can do once connected, use list_hosted_tools instead.

Inputs: app (required).

list_ad_platformsList ad platformsA
Read-onlyIdempotent
Inspect

List the ad platforms AdKit supports (Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X, Pinterest) and the link to each platform's own MCP server and setup page. Use this when the user asks which ad platforms are supported or wants a server for one platform only. Returns Markdown.

Inputs: no named parameters.

list_hosted_toolsList hosted toolsA
Read-onlyIdempotent
Inspect

List the tools of the hosted Microsoft Ads MCP server by AdKit (https://mcp.adkit.so/microsoft-ads), with one line on what each tool does. Use this to explain what an agent can do with ad accounts after connecting, such as creating campaigns, pulling performance or uploading media. Returns a Markdown table. It does not call those tools; they only run on the hosted server.

Inputs: no named parameters.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    A4.3/5.0

    Scored across 5 tools

    Disambiguation5/5

    Each tool has a clearly distinct purpose: setup instructions, hosted tool inventory, platform directory, example prompts, and FAQ. The descriptions even include explicit cross-references (e.g., get_setup_guide says to use list_hosted_tools for capability info), which eliminates the main potential confusion between onboarding and capability questions.

    Naming Consistency5/5

    All five tools follow a consistent snake_case verb_noun pattern (get_setup_guide, list_hosted_tools, list_ad_platforms, get_example_prompts, get_faq). The get_/list_ prefix split maps sensibly to single-item retrieval vs. collection listing.

    Tool Count5/5

    Five tools is well-scoped for a documentation/onboarding front-end; each covers a distinct question type (install, capabilities, platforms, prompts, FAQ) with no filler. Nothing feels missing or redundant at this count.

    Completeness4/5

    The onboarding surface is essentially complete: setup, capability discovery, cross-platform pointers, starter prompts, and FAQ cover the full user journey for connecting to the hosted server. The only minor gap is the absence of any tool to verify a connection or account status, which would be a natural next step after setup.

    Maintenance

    ActivityMaintained
    ResponsivenessNo recent community issues

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