Google Ads MCP Server
Provides tools for managing Google Ads accounts, campaigns, ad groups, ads, assets, keywords, negative keywords, search terms, placements, conversions, change history, and reporting. All changes are saved as drafts and require approval before going live.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Google Ads MCP Server Create a Search campaign for 'crm for agencies', $30/day, US & Canada, as a draft."
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Google Ads MCP Server
Connect Google Ads to Claude, ChatGPT, Cursor, Codex or any AI app that supports MCP. AdKit hosts the server, so you only add an address to your AI app.
MCP address:
https://mcp.adkit.so/google-adsWebsite: Google Ads MCP by AdKit
Every change is saved as a draft first, so your AI can't spend money on its own. Nothing goes live on Google Ads until you approve it.

What you can do
Create and edit Search, Display, Demand Gen and Performance Max campaigns
Manage keywords, negative keywords and shared negative keyword lists
Read search terms, placements, change history and performance results
Find keyword ideas, set up conversion actions and upload offline click conversions
Related MCP server: google-marketing
Example prompts
"Which search terms spent money last month without a conversion? Add them as negative keywords."
"Create a Search campaign for ‘crm for agencies’, $30 a day, US and Canada. Save it as a draft."
"Find 20 keyword ideas for our project management landing page."
"What changed in the account in the last 14 days?"
Set up
You need an AdKit account. On first use, you sign in to AdKit and connect your Google Ads account.
There are two ways to connect:
All platforms: the main AdKit connector. One connection for Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X and Pinterest. Pick this if you run ads on more than Google Ads.
Google Ads only: the address above. Your AI only sees the Google Ads tools.
Claude (web and desktop)
All platforms: install AdKit from the Claude directory, in one click.
Google Ads only: Settings → Connectors → Add custom connector → paste
https://mcp.adkit.so/google-ads.
ChatGPT
All platforms: add the AdKit app, in one click.
Google Ads only: Settings → Connectors → Add custom connector → paste
https://mcp.adkit.so/google-ads.
Claude Code
As a plugin:
/plugin marketplace add adkit/google-ads-mcp
/plugin install google-ads@adkit-google-adsOr as an MCP server only:
claude mcp add --transport http adkit-google-ads https://mcp.adkit.so/google-adsGemini CLI
gemini extensions install https://github.com/adkit/google-ads-mcpCursor
Add to ~/.cursor/mcp.json:
{
"mcpServers": {
"adkit-google-ads": {
"url": "https://mcp.adkit.so/google-ads"
}
}
}Codex
Add to ~/.codex/config.toml:
[mcp_servers.adkit-google-ads]
url = "https://mcp.adkit.so/google-ads"In Claude Code, Gemini CLI, Cursor and Codex, use https://mcp.adkit.so instead to connect all platforms.
Tools
What | Tools |
Ad accounts |
|
Campaigns |
|
Ad groups |
|
Ads |
|
Asset groups (Performance Max) |
|
Assets |
|
Keywords |
|
Negative keywords |
|
Negative keyword lists |
|
Search terms report |
|
Placements report |
|
Keyword and audience ideas |
|
Location targeting |
|
Conversions |
|
Change history |
|
Results and reporting |
|
Media upload |
|
Direct API requests |
|
Every AdKit connector also has these tools:
Tool | What it does |
| List your AdKit projects and pick one |
| Show the connected ad accounts |
| Get the link to connect an ad account |
| List saved drafts, or read one |
| Edit a draft before it goes live |
| Delete a draft |
| Publish drafts after you approve them |
| Look up fields, limits and examples |
| Report a bug or a missing feature |
FAQ
What is the Google Ads MCP server?
A hosted MCP server from AdKit. It lets Claude, ChatGPT, Cursor, Codex and other AI apps work on your Google Ads account: Search, Display, Demand Gen and Performance Max campaigns, keywords, negative keywords, search terms and reports.
Is the Google Ads MCP server free?
It is included in every AdKit plan. Plans start at $29 a month, with a 7-day free trial. See pricing.
Can my AI change my Google Ads without asking me?
No. Every create, edit or pause is saved as a draft. It goes live only after you approve it, on AdKit's Draft Approval page or by telling your AI to publish it.
Do I need an API key or a developer token?
No. You sign in to AdKit in your browser and connect your Google Ads account there.
Can I manage several Google Ads accounts?
Yes. Connect several accounts and keep each client in its own AdKit project. How many projects you get depends on your plan.
Which AI apps does it work with?
Claude, ChatGPT, Claude Code, Gemini CLI, Cursor, Codex and any app that supports remote MCP servers with OAuth sign-in.
Other ad platforms
Support and policies
Help: adkit.so/support or contact@adkit.so
Docs server
docs-server/ is a small local MCP server that answers questions about AdKit from this README: setup per AI app, hosted tools, ad platforms, example prompts and the FAQ. It needs no login and does not manage ads; for that, connect the hosted server above. Run it with npm start or the Dockerfile.
License
MIT
Available Tools
5 toolsget_example_promptsGet example promptsARead-onlyIdempotentInspect
Get example prompts that work with the hosted Google Ads MCP server by AdKit, such as reporting, optimizing and launching campaigns. Use this when the user asks what to try first or what to ask the agent. Returns a Markdown list.
Inputs: no named parameters.
get_faqGet FAQARead-onlyIdempotentInspect
Get the answers to common questions about the hosted Google Ads MCP server by AdKit: price, safety and approvals, API keys, several ad accounts and supported AI apps. Use this before answering such a question from memory. Returns Markdown, one heading per question.
Inputs: no named parameters.
get_setup_guideGet setup guideARead-onlyIdempotentInspect
Get the step-by-step instructions to connect one AI app to the hosted Google Ads MCP server by AdKit at https://mcp.adkit.so/google-ads. Use this when the user asks how to install, add or connect AdKit in a specific app. Returns Markdown with the exact menu path, command or config snippet. For what the hosted server can do once connected, use list_hosted_tools instead.
Inputs: app (required).
list_ad_platformsList ad platformsARead-onlyIdempotentInspect
List the ad platforms AdKit supports (Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X, Pinterest) and the link to each platform's own MCP server and setup page. Use this when the user asks which ad platforms are supported or wants a server for one platform only. Returns Markdown.
Inputs: no named parameters.
list_hosted_toolsList hosted toolsARead-onlyIdempotentInspect
List the tools of the hosted Google Ads MCP server by AdKit (https://mcp.adkit.so/google-ads), with one line on what each tool does. Use this to explain what an agent can do with ad accounts after connecting, such as creating campaigns, pulling performance or uploading media. Returns a Markdown table. It does not call those tools; they only run on the hosted server.
Inputs: no named parameters.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
TDQS
Scored across 5 tools
Each tool targets a different kind of informational content (setup steps, hosted tool inventory, platform list, FAQ, example prompts), and the descriptions explicitly cross-reference each other (setup guide points to list_hosted_tools). The main residual ambiguity is that all five return Markdown documentation rather than performing actions, so an agent must read descriptions carefully to pick between get_setup_guide and get_faq for onboarding-type questions.
Every name follows a clean verb_noun pattern (get_setup_guide, list_hosted_tools, list_ad_platforms, get_faq, get_example_prompts) with consistent snake_case and no stray variations.
Five tools is a sensible, tightly scoped set for what is essentially an onboarding/docs companion server. Nothing feels redundant, though the surface is thin enough that the server does very little beyond answering informational questions.
For its stated purpose — helping users discover, install, and understand the hosted AdKit Google Ads server — the surface covers install, capabilities, platform alternatives, pricing/safety FAQ, and starter prompts. The notable gap is that there is no way to actually reach or invoke the hosted ads tools (only describe them), so an agent hits a dead end if a user wants to act rather than learn.
Maintenance
Related MCP Connectors
Manage Google, Microsoft, ChatGPT and Meta Ads safely: previewed, logged, revertible changes.
- AdCopilotDeprecatedcloud.adcopilot
Google Ads, GA4, Search Console and Tag Manager for AI assistants. Every change is proposed first.
Build, edit and sync Google, Microsoft, Reddit and Meta ad campaigns from your assistant.
Google Ads MCP: reports, search terms, negatives, budgets, campaigns. Approval on every write.
Related MCP Servers
- AlicenseAqualityFmaintenanceEnables managing Google Ads campaigns through an AI assistant with read-only reporting, recommendations, and gated write operations for bids, budgets, and statuses, all backed by preview and audit logging.311MIT
- AlicenseNot gradedqualityBmaintenanceEnables AI apps to plan, build, audit, and report on Google Ads, GA4, Search Console, and Tag Manager accounts through natural language. Accounts are read-only by default, and every change is validated in a preview, applied only after confirmation, logged, and reversible.4MIT
- AlicenseBqualityCmaintenanceEnables AI assistants to make guarded, two-step changes to Google Ads accounts, including pausing and resuming campaigns, ad groups, and keywords, adjusting budgets, adding negative keywords, creating search campaigns and ads, and switching bidding settings.13MIT
- AlicenseNot gradedqualityCmaintenanceEnables AI assistants to read and modify a Google Ads account by running reports and creating or editing campaigns, budgets, ad groups, keywords, ads, and conversion actions, with validation-only and paused-by-default safeguards.72 npmMIT