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Google Ads MCP Server

Google Ads MCP Server

Google Ads MCP Server

MCP Registry Setup guide License: MIT

Connect Google Ads to Claude, ChatGPT, Cursor, Codex or any AI app that supports MCP. AdKit hosts the server, so you only add an address to your AI app.

Every change is saved as a draft first, so your AI can't spend money on its own. Nothing goes live on Google Ads until you approve it.

AdKit Draft Approval screen with Google Ads changes waiting for approval

What you can do

  • Create and edit Search, Display, Demand Gen and Performance Max campaigns

  • Manage keywords, negative keywords and shared negative keyword lists

  • Read search terms, placements, change history and performance results

  • Find keyword ideas, set up conversion actions and upload offline click conversions

Related MCP server: google-marketing

Example prompts

  • "Which search terms spent money last month without a conversion? Add them as negative keywords."

  • "Create a Search campaign for ‘crm for agencies’, $30 a day, US and Canada. Save it as a draft."

  • "Find 20 keyword ideas for our project management landing page."

  • "What changed in the account in the last 14 days?"

Set up

You need an AdKit account. On first use, you sign in to AdKit and connect your Google Ads account.

There are two ways to connect:

  • All platforms: the main AdKit connector. One connection for Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X and Pinterest. Pick this if you run ads on more than Google Ads.

  • Google Ads only: the address above. Your AI only sees the Google Ads tools.

Claude (web and desktop)

ChatGPT

  • All platforms: add the AdKit app, in one click.

  • Google Ads only: Settings → Connectors → Add custom connector → paste https://mcp.adkit.so/google-ads.

Claude Code

As a plugin:

/plugin marketplace add adkit/google-ads-mcp
/plugin install google-ads@adkit-google-ads

Or as an MCP server only:

claude mcp add --transport http adkit-google-ads https://mcp.adkit.so/google-ads

Gemini CLI

gemini extensions install https://github.com/adkit/google-ads-mcp

Cursor

Add to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "adkit-google-ads": {
      "url": "https://mcp.adkit.so/google-ads"
    }
  }
}

Codex

Add to ~/.codex/config.toml:

[mcp_servers.adkit-google-ads]
url = "https://mcp.adkit.so/google-ads"

In Claude Code, Gemini CLI, Cursor and Codex, use https://mcp.adkit.so instead to connect all platforms.

Tools

What

Tools

Ad accounts

google_ads_accounts_connect, google_ads_accounts_disconnect, google_ads_accounts_read

Campaigns

google_ads_campaigns_create, google_ads_campaigns_delete, google_ads_campaigns_read, google_ads_campaigns_update

Ad groups

google_ads_ad_groups_create, google_ads_ad_groups_delete, google_ads_ad_groups_read, google_ads_ad_groups_update

Ads

google_ads_ads_create, google_ads_ads_delete, google_ads_ads_read, google_ads_ads_update

Asset groups (Performance Max)

google_ads_asset_groups_create, google_ads_asset_groups_delete, google_ads_asset_groups_read, google_ads_asset_groups_update

Assets

google_ads_assets_attach, google_ads_assets_create, google_ads_assets_detach, google_ads_assets_read, google_ads_assets_update

Keywords

google_ads_keywords_create, google_ads_keywords_delete, google_ads_keywords_read, google_ads_keywords_update

Negative keywords

google_ads_negative_keywords_create, google_ads_negative_keywords_delete, google_ads_negative_keywords_read

Negative keyword lists

google_ads_negative_lists_attach, google_ads_negative_lists_create, google_ads_negative_lists_delete, google_ads_negative_lists_detach, google_ads_negative_lists_read

Search terms report

google_ads_search_terms_read

Placements report

google_ads_placements_read

Keyword and audience ideas

google_ads_research_read

Location targeting

google_ads_geo_locations_read

Conversions

google_ads_conversions_create, google_ads_conversions_delete, google_ads_conversions_read, google_ads_conversions_update, google_ads_conversions_upload

Change history

google_ads_change_history_read

Results and reporting

google_ads_results_read

Media upload

google_ads_upload

Direct API requests

google_ads_platform_api_request_mutate

Every AdKit connector also has these tools:

Tool

What it does

adkit_projects

List your AdKit projects and pick one

adkit_status

Show the connected ad accounts

adkit_setup

Get the link to connect an ad account

adkit_drafts_read

List saved drafts, or read one

adkit_drafts_update

Edit a draft before it goes live

adkit_drafts_delete

Delete a draft

adkit_drafts_publish

Publish drafts after you approve them

adkit_help

Look up fields, limits and examples

adkit_feedback

Report a bug or a missing feature

FAQ

What is the Google Ads MCP server?

A hosted MCP server from AdKit. It lets Claude, ChatGPT, Cursor, Codex and other AI apps work on your Google Ads account: Search, Display, Demand Gen and Performance Max campaigns, keywords, negative keywords, search terms and reports.

Is the Google Ads MCP server free?

It is included in every AdKit plan. Plans start at $29 a month, with a 7-day free trial. See pricing.

Can my AI change my Google Ads without asking me?

No. Every create, edit or pause is saved as a draft. It goes live only after you approve it, on AdKit's Draft Approval page or by telling your AI to publish it.

Do I need an API key or a developer token?

No. You sign in to AdKit in your browser and connect your Google Ads account there.

Can I manage several Google Ads accounts?

Yes. Connect several accounts and keep each client in its own AdKit project. How many projects you get depends on your plan.

Which AI apps does it work with?

Claude, ChatGPT, Claude Code, Gemini CLI, Cursor, Codex and any app that supports remote MCP servers with OAuth sign-in.

Other ad platforms

Support and policies

Docs server

docs-server/ is a small local MCP server that answers questions about AdKit from this README: setup per AI app, hosted tools, ad platforms, example prompts and the FAQ. It needs no login and does not manage ads; for that, connect the hosted server above. Run it with npm start or the Dockerfile.

License

MIT

Available Tools

5 tools
get_example_promptsGet example promptsA
Read-onlyIdempotent
Inspect

Get example prompts that work with the hosted Google Ads MCP server by AdKit, such as reporting, optimizing and launching campaigns. Use this when the user asks what to try first or what to ask the agent. Returns a Markdown list.

Inputs: no named parameters.

get_faqGet FAQA
Read-onlyIdempotent
Inspect

Get the answers to common questions about the hosted Google Ads MCP server by AdKit: price, safety and approvals, API keys, several ad accounts and supported AI apps. Use this before answering such a question from memory. Returns Markdown, one heading per question.

Inputs: no named parameters.

get_setup_guideGet setup guideA
Read-onlyIdempotent
Inspect

Get the step-by-step instructions to connect one AI app to the hosted Google Ads MCP server by AdKit at https://mcp.adkit.so/google-ads. Use this when the user asks how to install, add or connect AdKit in a specific app. Returns Markdown with the exact menu path, command or config snippet. For what the hosted server can do once connected, use list_hosted_tools instead.

Inputs: app (required).

list_ad_platformsList ad platformsA
Read-onlyIdempotent
Inspect

List the ad platforms AdKit supports (Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X, Pinterest) and the link to each platform's own MCP server and setup page. Use this when the user asks which ad platforms are supported or wants a server for one platform only. Returns Markdown.

Inputs: no named parameters.

list_hosted_toolsList hosted toolsA
Read-onlyIdempotent
Inspect

List the tools of the hosted Google Ads MCP server by AdKit (https://mcp.adkit.so/google-ads), with one line on what each tool does. Use this to explain what an agent can do with ad accounts after connecting, such as creating campaigns, pulling performance or uploading media. Returns a Markdown table. It does not call those tools; they only run on the hosted server.

Inputs: no named parameters.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    A4.2/5.0

    Scored across 5 tools

    Disambiguation4/5

    Each tool targets a different kind of informational content (setup steps, hosted tool inventory, platform list, FAQ, example prompts), and the descriptions explicitly cross-reference each other (setup guide points to list_hosted_tools). The main residual ambiguity is that all five return Markdown documentation rather than performing actions, so an agent must read descriptions carefully to pick between get_setup_guide and get_faq for onboarding-type questions.

    Naming Consistency5/5

    Every name follows a clean verb_noun pattern (get_setup_guide, list_hosted_tools, list_ad_platforms, get_faq, get_example_prompts) with consistent snake_case and no stray variations.

    Tool Count4/5

    Five tools is a sensible, tightly scoped set for what is essentially an onboarding/docs companion server. Nothing feels redundant, though the surface is thin enough that the server does very little beyond answering informational questions.

    Completeness4/5

    For its stated purpose — helping users discover, install, and understand the hosted AdKit Google Ads server — the surface covers install, capabilities, platform alternatives, pricing/safety FAQ, and starter prompts. The notable gap is that there is no way to actually reach or invoke the hosted ads tools (only describe them), so an agent hits a dead end if a user wants to act rather than learn.

    Maintenance

    ActivityMaintained
    ResponsivenessNo recent community issues

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