wafle_ads_creative_performance_log
Get daily ad creative performance metrics (spend, revenue, ROAS, fatigue score) to identify learning phase exit, creative fatigue, and scaling opportunities.
Instructions
Daily timeseries for a single creative_id since since. Each row: spend, impressions, clicks, conversions, revenue, roas, frequency, ctr, cpm.
Use to detect (a) Learning Phase exit, (b) creative fatigue (frequency rising + CTR falling), (c) the right scale moment (3+ days of stable ROAS above target). The response also includes fatigue_score (0..1, higher = more fatigued) and phase ∈ {learning, active, fatigued, off}.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| slug | Yes | Wafle store slug, e.g. 'gamerland' or 'lensitive'. | |
| since | Yes | Inclusive lower bound on the day. | |
| until | No | Inclusive upper bound; defaults to today. | |
| creative_id | Yes | Meta creative id. |