wafle_ads_audience_overlap_check
Measure overlap between custom audiences to spot high overlap (over 40%) that makes ads bid against themselves and raise CPM. Outputs a matrix of overlap percentages and user counts.
Instructions
Compute % overlap between custom audiences in the connected ad account. Returns a matrix (audience_a × audience_b → overlap_pct + overlap_users). Use this when the merchant runs many similar adsets — high overlap (>40%) typically means they're bidding against themselves and inflating CPM. Pass specific audience_ids to limit the matrix or omit to compare all audiences with > min_size users.
Note: Meta's overlap API is sampled (it builds the matrix once a day), so values may be a few hours stale. The wafle backend caches results for 6 hours per (slug, audience_set) tuple.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| slug | Yes | Wafle store slug, e.g. 'gamerland' or 'lensitive'. | |
| min_size | No | When auto-picking, only include audiences with at least this many users. | |
| audience_ids | No | Specific audiences to compare; omit to auto-pick those above min_size. |