Google Ads MCP Server
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| GOOGLE_ADS_CONFIG | Yes | Google Ads API Configuration as an inline JSON string. Must contain: client_id, client_secret, developer_token, refresh_token, and login_customer_id. | |
| GOOGLE_ADS_CUSTOMER_ID | Yes | The Google Ads Customer ID to query (numeric string without dashes). |
Capabilities
Features and capabilities supported by this server
| Capability | Details |
|---|---|
| tools | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| get_campaignsC | Fetch Google Ads campaign performance data |
| get_campaign_detailsC | Get detailed information about a specific campaign |
| get_performance_summaryC | Get overall account performance summary |
| get_top_performersC | Get top performing campaigns by specified metric |
| pause_campaignC | Pause a specific campaign |
| enable_campaignC | Enable/resume a paused campaign |
| update_campaign_budgetC | Update the daily budget for a campaign |
| create_responsive_display_adC | Create a Responsive Display Ad with Ad Controls (e.g., enable video creation) |
| create_conversion_actionC | Create a new Conversion Action (e.g., for website, phone calls) |
| get_conversion_actionsB | List all Conversion Actions for the account |
| export_reportC | Export campaign data to CSV or JSON format |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
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