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samihalawa

Google Ads MCP Server

by samihalawa

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    • A
      license
      Not graded
      quality
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      maintenance
      Enables comprehensive Google Ads campaign management and analytics through the Google Ads API. Supports querying campaigns, ad groups, keywords, performance metrics, and executing custom GAQL queries with token-efficient implementation.
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    • A
      license
      B
      quality
      C
      maintenance
      Enables comprehensive Google Ads campaign management and analysis through natural language, including performance metrics, keyword optimization, budget management, and custom GAQL queries.
      100
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      MIT
    • A
      license
      Not graded
      quality
      C
      maintenance
      Enables full Google Ads management through natural language, including reading campaigns, performance, ROAS, keywords, and search terms, as well as pausing, enabling, removing, and creating campaigns, ad groups, ads, keywords, budgets, and responsive search ads.
      MIT
    • F
      license
      Not graded
      quality
      C
      maintenance
      Enables comprehensive management of Google Ads campaigns through natural language, including campaign creation, ad group management, keyword operations, Performance Max campaigns, conversion tracking, and performance insights with support for multiple accounts.
      4
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    • A
      license
      B
      quality
      C
      maintenance
      Enables full read/write control of Google Ads accounts—managing campaigns, ad groups, ads, keywords, Performance Max, budgets, targeting, and performance reporting through natural language. Supports Search, Display, Video, and Demand Gen campaign types with flexible GAQL querying and comprehensive reporting.
      47
      1
      Apache 2.0

    TDQS

    B3.3/5.0

    Scored across 11 tools

    Disambiguation4/5

    Most tools have distinct purposes targeting specific resources like campaigns, conversion actions, ads, and reports, with clear separation between actions like enable_campaign and pause_campaign. However, get_campaigns and get_campaign_details could potentially be confused as both retrieve campaign data, though their descriptions differentiate them as performance data vs. detailed information.

    Naming Consistency5/5

    All tool names follow a consistent verb_noun pattern using snake_case, such as create_conversion_action, get_campaigns, and update_campaign_budget. This uniformity makes the tool set predictable and easy to understand at a glance.

    Tool Count5/5

    With 11 tools, the server is well-scoped for Google Ads management, covering key operations like campaign control, reporting, and ad creation. This count is reasonable and aligns with the domain's complexity without being overwhelming or insufficient.

    Completeness4/5

    The tool set provides strong coverage for core Google Ads workflows, including campaign lifecycle (create, enable, pause, update budget), reporting (export, performance summary), and ad management. A minor gap is the lack of tools for deleting resources or managing ad groups, but agents can likely work around this with the available operations.

    Maintenance

    ActivityInactive
    ResponsivenessNo issues