Skip to main content
Glama
samarthanalytics-sj

Samarth GTM MCP Server

Official

ga4_create_google_ads_link

Link a GA4 property to a Google Ads customer account by providing property and customer IDs. Requires write access and explicit confirmation.

Instructions

[GA4 WRITE] Create a Google Ads link. Requires GA4_MCP_ENABLE_WRITES=true and confirm=true.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmYesMust be true to apply the change.
propertyYesGA4 property ID, e.g. "123456789" or "properties/123456789".
customerIdYesGoogle Ads customer ID (digits, no dashes).
adsPersonalizationEnabledNo
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full burden for behavioral disclosure. It labels the tool as a '[GA4 WRITE]' and mentions a confirm requirement, but does not disclose any side effects, permissions needed, rate limits, or what the created link entails. This is minimal information for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence plus a requirement note, making it very concise. It front-loads the key action. However, it could be slightly more informative without losing conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool is a write operation with 4 parameters and no output schema, the description lacks important context such as what the link creation entails, the return value, and the effect of the confirm parameter. The behavioral transparency is low, making the description incomplete for an agent to fully understand the tool's usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 75% (3 of 4 parameters described). The description adds no additional meaning beyond the schema; it does not mention the 'adsPersonalizationEnabled' parameter. The parameters are adequately described in the schema, so description does not compensate for missing parameter info.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a Google Ads link.' This is a specific verb-resource pair that accurately reflects the tool's function. However, it does not differentiate from sibling tools like ga4_create_adsense_link or ga4_create_search_ads_360_link beyond the name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides usage requirements: 'Requires GA4_MCP_ENABLE_WRITES=true and confirm=true.' This gives clear context for when the tool can be invoked. However, it does not offer guidance on when to use this tool versus similar GA4 link creation tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/samarthanalytics-sj/samarth-analytics-mcp'

If you have feedback or need assistance with the MCP directory API, please join our Discord server