Samarth GTM MCP Server

A production-ready Model Context Protocol (MCP) server for the Google Tag Manager API v2, built for Samarth Analytics.

Gives Claude Desktop, Cursor, Claude Code, and any MCP-compatible client full, guarded access to GTM — read workspace contents, create/update tags/triggers/variables, audit implementations, publish versions, and more.

New: browser portal with live QC audit. A white-label, browser-based customer experience lives in apps/portal/. Customers sign in with Google OAuth, pick a GTM account/container/workspace, and run a live, read-only QC audit. Publishes still require Samarth approval. See the portal README for OAuth setup; run with npm run portal:dev.

Table of Contents

1. Features

2. Quick Start

3. Friendly Google Auth Options

4. Google Cloud OAuth Setup

5. Service Account Limitations

6. Environment Variables Reference

7. Guardrails

8. Available Tools

9. Claude Desktop Config

10. Cursor Config

11. Claude Code Config

12. Cloud Deployment

13. Security Notes

14. Development

15. Releases

16. Troubleshooting

Related MCP server: gitlab-mcp

Features

• Full GTM API v2 surface — accounts, containers, workspaces, tags, triggers, variables, folders, built-in variables, versions, sync, publish, preview

• Server-side & advanced GTM coverage — environments, user permissions, destinations, clients, transformations, zones, custom templates, gtag config, plus container snippet/lookup/combine/move-tag-id and workspace change-diff status

• Read-only GA4 coverage — GA4 Admin tools (ga4_*) plus GA4 Data API reporting (ga4_run_report, ga4_run_realtime_report) for intent-vs-reality reconciliation, all under a single analytics.readonly scope

• Automatic pagination — every paginated list tool transparently follows nextPageToken to return all results, with optional maxPages/pageToken bounds

• Retry with exponential backoff + jitter — transient Google API failures (HTTP 408/429/5xx, network errors) on read requests are retried automatically; mutations are never auto-retried (tunable via GTM_MCP_RETRY_*)

• Two transport modes: stdio (local, for Claude Desktop/Cursor) and Streamable HTTP (cloud/team)

• Guardrails by default: read-only unless explicitly enabled; publish and delete gated separately

• Dry-run mode: simulate all writes without touching the API

• confirm=true required on all write/delete/publish operations

• Audit tool: inspects workspace for common GA4/GTM implementation issues

• Export tool: full workspace dump as structured JSON

• Zod schema validation on all inputs

• Detailed Google API error messages surfaced to the MCP client

Quick Start

Prerequisites

• Node.js ≥ 18

• A Google Cloud project with the Tag Manager API enabled

• A Google account with access to your GTM containers

Run with npx (no clone needed)

Once the package is on npm, the fastest path is:

# One-time OAuth onboarding (opens your browser; writes a local token file)
GOOGLE_OAUTH_CLIENT_ID=... GOOGLE_OAUTH_CLIENT_SECRET=... npx -y -p samarth-gtm-mcp samarth-gtm-auth

# Run the server (stdio)
npx -y samarth-gtm-mcp

In MCP client configs, use "command": "npx", "args": ["-y", "samarth-gtm-mcp"].

Install & Build (from source)

git clone https://github.com/samarthanalytics-sj/samarth-analytics-mcp.git
cd samarth-analytics-mcp
npm install
cp .env.example .env
# Edit .env — at minimum add GOOGLE_CLIENT_ID and GOOGLE_CLIENT_SECRET
npm run build

One-time OAuth Setup

The fastest way is the new browser-based onboarding script:

npm run auth:google

This will:

1. Start a tiny local callback server on http://localhost:3001/oauth/callback.

2. Open the Google authorization URL in your default browser (or print it if no browser is available).

3. Capture the redirect, exchange the code for tokens, and save them to ./.gtm-mcp-tokens.json (mode 0600, already in .gitignore).

You do not need to paste tokens into .env afterwards — the server reads them from the token file automatically. If you prefer to manage tokens by hand, the legacy paste-the-code helper is still available as npm run oauth:setup.

See Friendly Google Auth Options for the three supported setup paths (hosted, local dev, advanced).

Verify it works

# Test stdio server starts (Ctrl+C to exit)
npm start

# Or use the MCP inspector
npm run inspector

Friendly Google Auth Options

Google's Tag Manager API requires an OAuth-enabled Google Cloud project — somebody has to own one. There is no anonymous, key-free way to call the GTM API. What this MCP can do is hide that complexity behind a hosted backend, while still giving developers and teams the option to run everything themselves.

There are three supported paths. Pick the one that fits your situation.

1. Easiest — Samarth-hosted MCP (recommended for non-developers)

Status: planned. This section documents the intended UX; the hosted endpoint is owned by Samarth Analytics and announced separately.

If you don't want to manage a Google Cloud project at all:

1. Point your MCP client at the Samarth-hosted endpoint (e.g. https://mcp.samarthanalytics.com/mcp via mcp-remote).

2. Sign in with Google in the browser when prompted.

3. Done — the hosted server uses the Samarth-owned, Google-verified OAuth app. The client secret lives only on the hosted backend; nothing sensitive ever ships to your machine.

Trade-off: you trust the Samarth-hosted backend to broker your Google tokens. It only ever requests the GTM scopes listed below.

2. Local developer — self-hosted with your own OAuth client

Best if you're comfortable in Google Cloud Console and want full control.

1. Create an OAuth 2.0 Client ID (type: Desktop app or Web application) in your own Google Cloud project. See Google Cloud OAuth Setup below for the exact steps.

2. Copy the client ID and secret into .env:

   GOOGLE_OAUTH_CLIENT_ID=your-client-id.apps.googleusercontent.com
   GOOGLE_OAUTH_CLIENT_SECRET=your-client-secret
   GOOGLE_OAUTH_REDIRECT_URI=http://localhost:3001/oauth/callback

   (The legacy GOOGLE_CLIENT_ID / GOOGLE_CLIENT_SECRET names still work.)

3. Run the browser-based onboarding flow:

   npm run auth:google

   It boots a local callback server, opens the consent screen, and writes tokens to ./.gtm-mcp-tokens.json (gitignored, 0600). The token file path is configurable via GTM_MCP_TOKEN_FILE.

4. Start the MCP server (npm start or via Claude Desktop / Cursor / Claude Code). Tokens are picked up from the file automatically — no need to paste anything into .env.

Trade-off: you maintain your own Google Cloud project and re-authorise every 7 days while the OAuth app is in "Testing" mode (or publish + verify it for permanent tokens).

3. Advanced / team — Samarth-owned OAuth on your own infra

Best for agencies and teams that want a hosted server with their own auth/IAM in front of it.

1. Deploy the MCP HTTP server (Render, Fly.io, Docker — see Cloud Deployment).

2. Set the Samarth-owned (or your team-owned) OAuth client on the server only:

   SAMARTH_GOOGLE_OAUTH_CLIENT_ID=public-client-id
   SAMARTH_GOOGLE_OAUTH_CLIENT_SECRET=secret-injected-from-secret-manager

   The secret must come from your platform's secret manager (Render Secrets, Fly Secrets, Vault, etc.). It is never committed to this repo and never shipped to client machines.

3. Front the /mcp endpoint with your own auth layer (API key header, IP allowlist, SSO proxy). The MCP server itself has no built-in user auth — see Security Notes.

4. Users connect with their MCP client and never see Google Cloud Console.

Trade-off: you own the operational burden (Google API quota, OAuth app verification, secret rotation, user provisioning) in exchange for a friendly UX.

Why we can't ship a "no-setup" client secret

Public OAuth clients distributed in source form (or pre-baked into an installer) are not secure: anyone can extract the secret and impersonate the app, leading to Google revoking it. This repo therefore:

• Never hardcodes a client secret.

• Treats SAMARTH_GOOGLE_OAUTH_CLIENT_SECRET as runtime-injected on the hosted backend only.

• Defaults the local flow (option 2) to your own OAuth client, which keeps the secret on your machine.

Scopes requested in every path:

https://www.googleapis.com/auth/tagmanager.readonly
https://www.googleapis.com/auth/tagmanager.edit.containers
https://www.googleapis.com/auth/tagmanager.edit.containerversions
https://www.googleapis.com/auth/tagmanager.manage.accounts
https://www.googleapis.com/auth/tagmanager.manage.users
https://www.googleapis.com/auth/tagmanager.publish
https://www.googleapis.com/auth/analytics.readonly

These are the least-privilege scopes needed to cover the server's full tool surface. The final scope, analytics.readonly, powers both the read-only GA4 Admin tools (ga4_*) and the read-only GA4 Data API reporting tools (ga4_run_report, ga4_run_realtime_report) and grants no write access to Google Analytics. Read-only deployments can re-run npm run auth:google after removing the edit.*, manage.*, and publish scopes from your OAuth consent screen; keep tagmanager.readonly and analytics.readonly for full read coverage.

Google Cloud OAuth Setup

Step 1: Enable the GTM API

1. Go to Google Cloud Console

2. Select or create a project

3. Navigate to APIs & Services → Library

4. Search for "Tag Manager API" and click Enable

5. Search for "Google Analytics Admin API" and click Enable (required for the read-only ga4_* Admin tools)

6. Search for "Google Analytics Data API" and click Enable (required for ga4_run_report / ga4_run_realtime_report)

Step 2: Create OAuth 2.0 Credentials

1. Go to APIs & Services → Credentials

2. Click Create Credentials → OAuth 2.0 Client ID

3. Choose application type:

   • Desktop app — simplest for local stdio use (no redirect URI needed)

   • Web application — for the HTTP server (add your redirect URI)

4. Download the JSON or copy the Client ID and Client Secret

5. Add to .env:

   GOOGLE_CLIENT_ID=your-client-id.apps.googleusercontent.com
   GOOGLE_CLIENT_SECRET=your-client-secret
   GOOGLE_REDIRECT_URI=http://localhost:3001/oauth/callback

Step 3: Configure OAuth Consent Screen

1. Go to APIs & Services → OAuth consent screen

2. Choose External (or Internal if you have Google Workspace)

3. Fill in App name, support email

4. Add scopes:

   • https://www.googleapis.com/auth/tagmanager.readonly

   • https://www.googleapis.com/auth/tagmanager.edit.containers

   • https://www.googleapis.com/auth/tagmanager.edit.containerversions

   • https://www.googleapis.com/auth/tagmanager.manage.accounts

   • https://www.googleapis.com/auth/tagmanager.manage.users

   • https://www.googleapis.com/auth/tagmanager.publish

   • https://www.googleapis.com/auth/analytics.readonly (read-only GA4 Admin and Data API tools)

5. Add your Google account as a test user (while the app is in "testing" mode)

Note: For personal/agency use, keeping the app in "Testing" mode is fine. You will need to re-authorize every 7 days unless you publish the app or get it verified.

Step 4: Run OAuth Setup

npm run auth:google

Or, if you prefer the older paste-the-code helper:

npm run oauth:setup

Service Account Limitations

Short version: Service accounts do NOT work with GTM by default. Use OAuth 2.0.

The Google Tag Manager API is a user-data API — it manages resources owned by individual Google accounts. Service accounts are not Google users and are not automatically granted access to GTM containers.

Option A: Add the service account as a GTM user (simplest)

If you still want to use a service account:

1. Get the service account email (e.g., my-sa@project.iam.gserviceaccount.com)

2. In GTM, go to Admin → User Management at the account or container level

3. Add the service account email with the appropriate role (Read, Edit, Approve, Publish)

4. Set GOOGLE_SERVICE_ACCOUNT_KEY_FILE=/path/to/key.json in .env

Caveats: This only works if the GTM container is associated with a Google account, not a Google Workspace that restricts external sharing.

Option B: Domain-Wide Delegation (Google Workspace only)

For Google Workspace organizations:

1. Create a service account with a JSON key

2. Enable Domain-Wide Delegation on the service account in Google Cloud Console

3. In Google Workspace Admin Console → Security → API Controls → Domain-wide Delegation:

   • Add the service account client ID

   • Add scopes: https://www.googleapis.com/auth/tagmanager.edit.containers (and others as needed)

4. In .env, set:

   GOOGLE_SERVICE_ACCOUNT_KEY_FILE=/path/to/key.json

5. The server will impersonate the user automatically if you set a subject in buildGoogleAuth()

Caveats: Requires a paid Google Workspace account. Only available for your own domain.

Environment Variables Reference

Guardrails

The server enforces three independent guardrails in addition to the confirm=true requirement:

confirm=true is always required on write/delete/publish tools regardless of env settings. This prevents accidental modifications even when guardrails are enabled.

Recommended Configurations

Read-only exploration (default — safe for sharing with team):

GTM_MCP_ENABLE_WRITES=false
GTM_MCP_ENABLE_PUBLISH=false
GTM_MCP_ENABLE_DELETES=false

Development workspace edits (no publishing):

GTM_MCP_ENABLE_WRITES=true
GTM_MCP_ENABLE_PUBLISH=false
GTM_MCP_ENABLE_DELETES=false

Full access (use with care):

GTM_MCP_ENABLE_WRITES=true
GTM_MCP_ENABLE_PUBLISH=true
GTM_MCP_ENABLE_DELETES=true

Available Tools

Accounts

Containers

Destinations

Workspaces

Tags

Triggers

Variables

Folders

Built-In Variables

Versions

Environments

User Permissions (account-level)

Server-Side & Advanced Container Resources

These are workspace-scoped resources from GTM API v2. Create/update accept the full resource as a JSON string (bodyJson) since their bodies are deeply nested. Each supports *_list (auto-paginated), *_get, *_create ✏️, *_update ✏️, *_delete 🗑️, and (except gtag_config) *_revert ✏️.

Analytics & Export

GA4 Admin (read-only)

Read-only wrappers over the Google Analytics Admin API (v1beta, with a single v1alpha call for enhanced measurement). These never write, update, or delete GA4 resources and require no confirm flag. They power the senior audit framework's GA4_ADMIN checks (custom dimensions/metrics, data streams & measurement IDs, data retention, enhanced measurement, key events, Google Ads links).

Requires the https://www.googleapis.com/auth/analytics.readonly scope and the Google Analytics Admin API enabled in your Google Cloud project. A 403 mentioning scope means you should re-run npm run auth:google.

Accepts either a bare numeric ID (123456789) or the fully-qualified form (properties/123456789, accounts/123456) wherever a property/account is required.

Documented limitations (not exposed by the GA4 Admin API v1beta, so intentionally not implemented rather than faked):

• Internal-traffic / unwanted-referral data filters — no public dataFilters collection; configured per data stream.

• Referral exclusions — no dedicated Admin API resource.

• Channel groups and audiences — exist only on the v1alpha surface and are out of scope for this read-only v1beta set.

GA4 Data API (read-only reporting)

Read-only wrappers over the Google Analytics Data API (v1beta). They never write and require no confirm flag. Use them to reconcile intent vs. reality — comparing the events a container is configured to send against the events GA4 actually reports (zero reported activity for a configured event is a red flag).

These use the same https://www.googleapis.com/auth/analytics.readonly scope as the GA4 Admin tools, so no extra consent is needed. Enable the Google Analytics Data API in your Google Cloud project.

Documented gaps (intentionally not exposed rather than faked): pivot reports, cohorts, and funnels.

Pagination

All list tools backed by paginated GTM endpoints (accounts_*-scoped containers, workspaces, tags, triggers, variables, folders, environments, user permissions, clients, transformations, zones, templates, gtag configs) auto-follow pagination and return all results by default. Optional arguments:

• maxPages — cap the number of API pages fetched (default 50). If more pages remain, the response includes "truncated": true and a nextPageToken.

• pageToken — resume from a previous truncated result.

Non-truncated responses keep the original { <key>: [...], count } shape unchanged.

Legend: ✏️ requires GTM_MCP_ENABLE_WRITES=true | 🗑️ requires GTM_MCP_ENABLE_DELETES=true | 🚀 requires GTM_MCP_ENABLE_PUBLISH=true

All ✏️ 🗑️ 🚀 tools also require confirm: true in the tool arguments.

Claude Desktop Config

Edit ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows):

{
  "mcpServers": {
    "samarth-gtm": {
      "command": "node",
      "args": ["/absolute/path/to/samarth-gtm-mcp/dist/index.js"],
      "env": {
        "GOOGLE_CLIENT_ID": "your-client-id.apps.googleusercontent.com",
        "GOOGLE_CLIENT_SECRET": "your-client-secret",
        "GOOGLE_REFRESH_TOKEN": "your-refresh-token",
        "GTM_MCP_ENABLE_WRITES": "false",
        "GTM_MCP_ENABLE_PUBLISH": "false",
        "GTM_MCP_ENABLE_DELETES": "false"
      }
    }
  }
}

Tip: Set the env variables in .env and remove them from the config to keep credentials out of version control. The server loads .env automatically via dotenv.

After editing, restart Claude Desktop.

Cursor Config

In Cursor, go to Settings → MCP and add:

{
  "mcpServers": {
    "samarth-gtm": {
      "command": "node",
      "args": ["/absolute/path/to/samarth-gtm-mcp/dist/index.js"]
    }
  }
}

Make sure your .env file is present in the project root so dotenv picks it up.

Claude Code Config

Add to .claude/mcp_config.json in your project root:

{
  "mcpServers": {
    "samarth-gtm": {
      "command": "node",
      "args": ["/absolute/path/to/samarth-gtm-mcp/dist/index.js"],
      "env": {
        "GTM_MCP_ENABLE_WRITES": "true"
      }
    }
  }
}

Cloud Deployment

Transport

For cloud deployments, use GTM_MCP_TRANSPORT=http. The server exposes:

• POST /mcp — Streamable HTTP MCP endpoint

• GET /mcp — SSE stream for existing sessions

• DELETE /mcp — Session termination

• GET /health — Health check

• GET /oauth/callback — OAuth redirect handler

Connecting Remote Clients

Clients that support Streamable HTTP can connect directly to the /mcp endpoint. For clients that only support stdio (like Claude Desktop), use mcp-remote as a proxy:

{
  "mcpServers": {
    "samarth-gtm-remote": {
      "command": "npx",
      "args": ["mcp-remote@next", "https://your-server.com/mcp"]
    }
  }
}

Vercel

Limitation: Vercel Serverless Functions have a 10-second timeout (hobby) / 60-second (pro). Stateful SSE sessions require persistent connections which Vercel does not support well. Use Vercel only for stateless MCP interactions. Recommended alternative: Vercel + external session store (Redis/Upstash), or use Render/Fly.io instead.

For Vercel, export the Express app as a serverless handler:

// api/mcp.ts
export default app; // where app is the Express instance

Set env vars in Vercel Dashboard → Settings → Environment Variables.

Render

1. Create a new Web Service in Render

2. Connect your GitHub repo

3. Build command: npm install && npm run build

4. Start command: GTM_MCP_TRANSPORT=http node dist/index.js

5. Add environment variables in Render Dashboard

6. Important: Set RENDER=true env var and ensure your health check hits /health

Render supports persistent long-lived connections — recommended for SSE/streaming.

Fly.io

fly launch
fly secrets set GOOGLE_CLIENT_ID=xxx GOOGLE_CLIENT_SECRET=xxx GOOGLE_REFRESH_TOKEN=xxx
fly secrets set GTM_MCP_TRANSPORT=http GTM_MCP_HTTP_PORT=3001
fly deploy

Fly.io has no request timeout limitations and supports persistent WebSocket/SSE connections. Recommended for production.

Docker

FROM node:20-alpine
WORKDIR /app
COPY package*.json ./
RUN npm ci --omit=dev
COPY dist/ ./dist/
ENV GTM_MCP_TRANSPORT=http
ENV GTM_MCP_HTTP_PORT=3001
EXPOSE 3001
CMD ["node", "dist/index.js"]

Security Notes

1. Never commit .env — it contains OAuth tokens. .env is already in .gitignore.

2. Rotate tokens regularly — OAuth refresh tokens are long-lived but can be revoked. Revoke at myaccount.google.com/permissions.

3. Minimum scopes — If you only need read access, revoke write scopes by removing them from the OAuth consent screen and re-authorizing. The server reads fine with tagmanager.readonly only.

4. Cloud deployment: Store secrets in your platform's secret manager (Render Secrets, Fly.io Secrets, Vercel Env Vars), never in code or Docker images.

5. HTTP transport: If exposed publicly, add authentication middleware (API key header check, IP allowlist, or OAuth proxy). The current HTTP server has no built-in authentication beyond Google token validation for GTM calls.

6. Publish guard: Keep GTM_MCP_ENABLE_PUBLISH=false unless you explicitly intend to publish from an AI client. Publishing incorrect tags to production is the highest-risk operation.

7. Audit logs: The server logs all session events to stderr. Pipe to a logging service in production.

Development

# Install dependencies
npm install

# TypeScript type check (no emit)
npm run typecheck

# Build
npm run build

# Watch mode
npm run build:watch

# Run dev server (stdio, with hot-reload)
npm run dev

# Run HTTP dev server
npm run dev:http

# Tests (run `npm run build` first — some suites test the compiled dist)
npm test

# Smoke test: server boots and answers tools/list
npm run smoke -- --mcp dist/index.js

# Full-surface smoke test: invokes ALL registered tools with a sanitized,
# credential-free env — every handler must respond cleanly (no crash/hang)
npm run smoke:all

# MCP Inspector (interactive tool debugging)
npm run inspector

Project Structure

samarth-gtm-mcp/
├── src/
│   ├── index.ts              # Entry point — stdio/HTTP transport setup
│   ├── server.ts             # MCP server factory + tool registration
│   ├── auth/
│   │   └── googleAuth.ts     # OAuth2 / service account auth
│   ├── tools/
│   │   ├── index.ts          # Tool registration aggregator
│   │   ├── accounts.ts       # accounts/list, accounts/get
│   │   ├── containers.ts     # containers/list/get/create
│   │   ├── workspaces.ts     # workspaces + sync/resolve_conflict
│   │   ├── tags.ts           # tags CRUD
│   │   ├── triggers.ts       # triggers CRUD
│   │   ├── variables.ts      # variables CRUD
│   │   ├── folders.ts        # folders CRUD + move_entities
│   │   ├── builtInVariables.ts # enable/disable/revert built-ins
│   │   ├── versions.ts       # versions list/get/create/publish/delete
│   │   ├── publish.ts        # quick_preview, versions_publish, create+publish
│   │   ├── audit.ts          # audit_container analytics checks
│   │   ├── export.ts         # export_container JSON dump
│   │   ├── environments.ts   # environments CRUD + reauthorize
│   │   ├── userPermissions.ts # account-level user permissions
│   │   ├── serverSide.ts     # clients, transformations, zones, templates, gtag config
│   │   ├── ga4Admin.ts       # read-only GA4 Admin tools (ga4_*)
│   │   └── ga4Data.ts        # read-only GA4 Data API reporting
│   ├── utils/
│   │   ├── guardrails.ts     # Guardrail enforcement, error formatting
│   │   ├── gtmClient.ts      # googleapis GTM v2 client factory
│   │   ├── ga4Client.ts      # GA4 Admin/Data client factories
│   │   ├── apiRetry.ts       # retry/backoff config (429/5xx, reads only)
│   │   ├── pagination.ts     # transparent nextPageToken following
│   │   ├── schemas.ts        # shared Zod input schemas
│   │   └── toolResponse.ts   # standard tool result shaping
│   ├── types/
│   │   ├── gtm.ts            # GTM API type definitions
│   │   └── index.ts
│   ├── scripts/
│   │   ├── auth-google.ts    # Browser-based OAuth onboarding (`npm run auth:google`)
│   │   └── oauth-setup.ts    # Interactive OAuth token helper (legacy paste-the-code flow)
│   └── __tests__/
│       ├── guardrails.node.test.mjs  # guardrails + buildPath
│       ├── auth.node.test.mjs        # env/auth resolution + token file paths
│       ├── pagination.node.test.mjs  # paginate/buildListResult
│       ├── ga4Admin.node.test.mjs    # GA4 tool registration (tests compiled dist)
│       └── apiRetry.node.test.mjs    # retry/backoff config (tests compiled dist)
├── scripts/
│   ├── smoke-test.mjs        # health probe: portal endpoints + MCP tools/list
│   └── smoke-all-tools.mjs   # invokes all tools with sanitized env
├── .env.example
├── .gitignore
├── package.json
├── tsconfig.json
└── README.md

Releases

Releases are fully automated via semantic-release and GitHub Actions. Every push to main triggers the release.yml workflow, which:

1. Installs dependencies, type-checks, builds, and runs tests.

2. Inspects commits since the last tag using the Conventional Commits spec.

3. Determines the next semantic version (MAJOR.MINOR.PATCH).

4. Updates CHANGELOG.md and bumps the version in package.json / package-lock.json.

5. Commits those files back to main with chore(release): x.y.z [skip ci] (the [skip ci] marker prevents an infinite release loop).

6. Creates a Git tag (vX.Y.Z) and a GitHub Release with auto-generated notes.

The workflow uses the built-in GITHUB_TOKEN and requires no additional secrets. npm publish is disabled — this package is distributed as a binary via the GitHub repo and releases, not via the npm registry.

Conventional Commit Examples

Commit messages drive the version bump:

Breaking change examples

feat!: drop support for Node.js 18

BREAKING CHANGE: minimum required Node version is now 20.

or:

refactor(auth): rename GOOGLE_REFRESH_TOKEN env var

BREAKING CHANGE: GOOGLE_REFRESH_TOKEN is now GTM_GOOGLE_REFRESH_TOKEN.
Update your .env file accordingly.

Dry run locally

To preview what the next release would look like without publishing:

GITHUB_TOKEN=<a-token-with-no-perms-is-fine-for-dry-run> \
  npx semantic-release --dry-run --no-ci

Manual release skip

To intentionally land a commit without triggering a release, use a non-releasing type (chore:, docs:, etc.) or append [skip ci] to the commit subject.

Troubleshooting

"The caller does not have permission" (403)

• Your Google account may not have access to this GTM account/container

• Service account not added to GTM — see Service Account Limitations

• Check your OAuth scopes on the consent screen

"invalid_grant" or "Token has been expired or revoked"

• Re-run npm run auth:google to refresh the token file

• Or set GOOGLE_REFRESH_TOKEN directly in .env if you prefer env-managed tokens

• If you're stuck in a loop where Google won't return a refresh_token, revoke prior access at myaccount.google.com/permissions and re-run the auth script

"Write operations are disabled"

• Set GTM_MCP_ENABLE_WRITES=true in your .env

• Restart the server / Claude Desktop

Stdio server shows no output

• The stdio server intentionally writes nothing to stdout (stdout is the JSON-RPC channel)

• Diagnostic output goes to stderr — check your terminal or Claude Desktop logs

Claude Desktop: MCP server not appearing

• Check claude_desktop_config.json for JSON syntax errors

• Ensure the path in args is an absolute path to dist/index.js

• Make sure npm run build has been run

• Restart Claude Desktop completely (not just refresh)

TypeScript errors on googleapis types

• Run npm install to ensure all deps are installed

• The googleapis package ships its own types — no @types/googleapis needed

TODOs / Known Limitations

• workspace_resolve_conflict: The GTM API's resolve_conflict endpoint accepts a full entity body — the exact request body schema is complex. The current implementation passes through the user-supplied JSON; validate it against the entity type before calling.

• containers_create: The usageContext enum values may differ slightly by GTM region/version. Refer to the GTM API docs for the latest allowed values.

• HTTP transport has no built-in user auth: the /mcp endpoint must be fronted by your own auth layer (API key, IP allowlist, SSO proxy) for team/cloud deployments — see Security Notes.

• HTTP sessions are in-memory: sessions live in the server process, so horizontal scaling requires sticky sessions. Fine for a single team instance; not yet built for multi-instance load balancing.

• Single OAuth identity per deployment: all requests share one Google identity and therefore one Google API quota pool. Heavy multi-user load through one deployment will exhaust it; retries with backoff soften this but don't remove the quota ceiling.

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