Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Provides tools for managing Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, folders, built-in variables, versions, environments, user permissions, and more. Includes audit, export, and publish capabilities with guardrails.
Production-grade MCP server for the Google Tag Manager API v2 with read-only GA4 (Admin + Data API) tooling. 107 tools covering the full GTM surface, including server-side containers. Ships read-only: writes, publishes, and deletes are each gated behind separate opt-in flags, every mutation requires per-call confirmation, and a dry-run mode simulates changes. Includes container audits
100
155 npm
3
MIT
Why this server?
Provides 20 tools covering the Google Tag Manager API — accounts, containers, workspaces, tags, triggers, variables, templates, clients, transformations, versions and publishing — plus a tool that builds a shop's web and server GTM containers (from the Open Tracked setup wizard) and installs them into new workspaces in your Tag Manager containers without publishing, with optional dry runs. Requires Google credentials (service account, OAuth refresh token, or access token).
Enables AI assistants to manage Open Tracked containers and Google Tag Manager, including domains, tracking scores, power-ups, and one-request GTM pack installation.
5
Apache 2.0
Why this server?
Integrates with Google Tag Manager for managing tags, triggers, variables, and publishing workspaces.
Connect Claude to your marketing data from Google and Meta, enabling read and write operations on Search Console, Analytics, Tag Manager, Business Profile, and Meta platforms.
35
1
Apache 2.0
Why this server?
Provides DataLayer schema validation for GTM and generates GTM dataLayer.push tracking code snippets.
A production-ready MCP server for Google Tag Manager, GA4 Measurement Protocol, DataLayer schema validation, Meta CAPI auditing, and tracking code snippet generation.
4
MIT
Why this server?
Provides tools for interacting with the Google Tag Manager API v2 to inspect accounts, containers, workspaces, tags, triggers, variables, versions, and environments; audit container health and GA4 ecommerce coverage; and create or update draft workspace entities, create versions, and publish versions with safety controls.
Enables auditing Google Tag Manager containers, checking GA4 ecommerce event coverage, previewing and applying workspace edits as dry-run diffs, and publishing versions with explicit confirmation. Runs locally over stdio with your own Google OAuth account, enforcing read-only or read/write/publish profiles and client-side rate limiting.
34
MIT
Why this server?
Generates tracking pixels for Google Tag Manager to enable conversion and event tracking in Sealmetrics analytics.
Connects AI assistants like Claude to Sealmetrics analytics data, enabling natural language queries for traffic analysis, conversions, marketing performance, ROAS tracking, and funnel analysis.
8
MIT
Why this server?
Provides read-only access to allowlisted Google Tag Manager resources, including containers, workspaces, tags, triggers, variables, folders, and version information.
Enables read-only analysis of allowlisted Google Analytics 4, Google Tag Manager, and Google Ads resources via local stdio MCP tools for reporting, admin reads, GTM container inspection, and GAQL queries.
5
MIT
Why this server?
Provides tools for managing Google Tag Manager workspaces, including creating, updating, deleting, and listing tags, triggers, and variables at the draft level.
Enables creating and managing Google Tag Manager tags, triggers, and variables directly from any MCP client, operating at the workspace draft level without auto-publishing.
25
15 npm
MIT
Why this server?
Provides tools for managing Google Tag Manager workspaces, tags, triggers, variables, consent auditing, and container versioning.
MCP server for Google Tag Manager and GA4, enabling tag management, consent auditing, workspace versioning, and analytics reporting through natural language.
