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Sealmetrics MCP Server

Sealmetrics MCP Server

by sealmetrics

⚠️ Deprecated — do not use for new projects

sealmetrics-mcp is no longer maintained. It targets the legacy Sealmetrics v1 API (app.sealmetrics.com) and exposes 8 tools.

The supported server exposes 49 tools against the current API:

Hosted — nothing to install:

claude mcp add --transport http sealmetrics https://mcp.sealmetrics.com/mcp

Local:

npx -y @sealmetrics/mcp

Setup for Claude, ChatGPT, Cursor, Codex and VS Code: https://docs.sealmetrics.com/integrations/mcp-server

Sealmetrics MCP Server

A Model Context Protocol (MCP) server that connects AI assistants like Claude to your Sealmetrics analytics data. Query traffic, conversions, and marketing performance using natural language.

Features

  • Traffic Analysis: Query traffic by source, medium, campaign, or country

  • Conversions: Get sales and conversion data with attribution

  • Microconversions: Track add-to-cart, signups, and other engagement events

  • Funnel Analysis: Analyze conversion funnel performance

  • ROAS Evolution: Track return on ad spend over time

  • Page Performance: Analyze page views and landing page effectiveness

  • Pixel Generation: Generate tracking pixels for Google Tag Manager

Related MCP server: mcp-marketing-analytics

Installation

Install the package using pipx (recommended) or pip:

# Using pipx (recommended - isolated environment)
brew install pipx  # macOS
pipx install sealmetrics-mcp

# Or using pip
pip install sealmetrics-mcp

Claude Desktop Configuration

Add to your Claude Desktop configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

If you installed with pipx, the executable is at ~/.local/bin/sealmetrics-mcp:

{
  "mcpServers": {
    "sealmetrics": {
      "command": "/Users/YOUR_USERNAME/.local/bin/sealmetrics-mcp",
      "args": [],
      "env": {
        "SEALMETRICS_API_TOKEN": "your-api-token-here",
        "SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
      }
    }
  }
}

Note: Replace YOUR_USERNAME with your actual username. You can find the path by running which sealmetrics-mcp after installation.

Option B: Using uvx

If you have uv installed (brew install uv):

{
  "mcpServers": {
    "sealmetrics": {
      "command": "uvx",
      "args": ["sealmetrics-mcp"],
      "env": {
        "SEALMETRICS_API_TOKEN": "your-api-token-here",
        "SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
      }
    }
  }
}

Option C: Using Python directly

If the package is installed in a virtual environment or globally:

{
  "mcpServers": {
    "sealmetrics": {
      "command": "python",
      "args": ["-m", "sealmetrics_mcp"],
      "env": {
        "SEALMETRICS_API_TOKEN": "your-api-token-here",
        "SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
      }
    }
  }
}

After Configuration

  1. Save the configuration file

  2. Restart Claude Desktop completely (Cmd+Q on macOS, then reopen)

  3. The Sealmetrics tools should appear in Claude's available tools

Troubleshooting

If the MCP server disconnects:

  1. Verify the executable path exists:

    ls -la ~/.local/bin/sealmetrics-mcp
  2. Test the server manually:

    SEALMETRICS_API_TOKEN="your-token" ~/.local/bin/sealmetrics-mcp

    You should see: Starting Sealmetrics MCP server

  3. Check Claude Desktop logs:

    # macOS
    cat ~/Library/Logs/Claude/mcp-server-sealmetrics.log
  4. Common issues:

    • Path to executable is incorrect

    • API token is invalid or expired

    • Missing environment variables

    • Claude Desktop not fully restarted

Environment Variables

Variable

Required

Description

SEALMETRICS_API_TOKEN

Yes*

Your Sealmetrics API token (recommended)

SEALMETRICS_ACCOUNT_ID

No

Default account ID for queries

SEALMETRICS_EMAIL

Yes*

Email for login (alternative to token)

SEALMETRICS_PASSWORD

Yes*

Password for login (alternative to token)

*Either SEALMETRICS_API_TOKEN or both SEALMETRICS_EMAIL and SEALMETRICS_PASSWORD are required.

Available Tools

Tool

Description

get_accounts

List available Sealmetrics accounts

get_traffic_data

Traffic by source, medium, campaign

get_conversions

Sales and conversion data

get_microconversions

Add-to-cart, signups, etc.

get_funnel_data

Conversion funnel analysis

get_roas_evolution

ROAS over time

get_pages_performance

Page views and landing pages

generate_conversion_pixel

Generate tracking pixel code

Example Queries

Once configured, you can ask Claude questions like:

  • "How much traffic did we get from Google Ads yesterday?"

  • "Show me conversions from organic search this month"

  • "What's our ROAS evolution for the last 30 days?"

  • "Which landing pages are performing best?"

  • "Generate a conversion pixel for newsletter signups"

Getting Your API Token

  1. Log in to your Sealmetrics dashboard

  2. Go to Settings → API

  3. Generate a new API token

  4. Copy the token to your Claude Desktop configuration

Support

License

MIT License - see LICENSE file for details.

Available Tools

8 tools
generate_conversion_pixelC

Generate a Sealmetrics tracking pixel for conversions or microconversions, ready for Google Tag Manager

Inputs: account_id, event_type, label, value, +1 more.

get_accountsB

Get list of Sealmetrics accounts available to the authenticated user

Inputs: no named parameters.

get_conversionsB

Get conversion/sales data from Sealmetrics. Answers questions like 'How many sales this month?' or 'Show conversions from Google Ads yesterday'

Inputs: date_range (required), account_id, utm_source, utm_medium, +5 more.

get_funnel_dataC

Get funnel analysis showing progression through conversion stages

Inputs: account_id (required), date_range (required), report_type.

get_microconversionsB

Get microconversion data (add-to-cart, signups, etc.) from Sealmetrics. Answers questions like 'How many add to carts from Google Ads yesterday?'

Inputs: account_id (required), date_range (required), label, utm_source, +5 more.

get_pages_performanceB

Get page performance metrics including views and entry pages. Can filter by content groups to analyze specific sections of your site (e.g., 'Blog Content', 'Product Catalog', 'Support Pages')

Inputs: date_range (required), account_id, content_grouping, utm_source, +6 more.

get_roas_evolutionC

Get ROAS (Return on Ad Spend) evolution over time with revenue, conversions, and clicks

Inputs: account_id (required), date_range (required), time_unit, utm_source, +1 more.

get_traffic_dataB

Get traffic/acquisition data from Sealmetrics. Answers questions like 'How much traffic from SEO yesterday?' or 'Show me Google Ads performance this month'

Inputs: date_range (required), account_id, report_type, utm_source, +6 more.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    B3.4/5.0

    Scored across 8 tools

    Disambiguation4/5

    Most tools have distinct purposes targeting specific analytics domains like conversions, traffic, funnels, and pages. However, 'get_conversions' and 'get_microconversions' could cause some confusion as microconversions are a subset of conversions, though descriptions clarify the difference.

    Naming Consistency5/5

    All tools follow a consistent verb_noun pattern with 'get_' or 'generate_' prefixes, using snake_case throughout. This predictable naming makes it easy for agents to understand and select tools without ambiguity.

    Tool Count5/5

    With 8 tools, this server is well-scoped for analytics and tracking purposes. Each tool covers a distinct aspect of the domain, such as accounts, conversions, traffic, and performance, without being overly sparse or bloated.

    Completeness4/5

    The tool set covers core analytics workflows including data retrieval for conversions, traffic, funnels, and ROAS, plus account management and pixel generation. A minor gap is the lack of update or configuration tools for settings, but agents can still perform most common tasks effectively.

    Maintenance

    ActivityInactive
    ResponsivenessNo recent community issues

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