Sealmetrics MCP Server
This Sealmetrics MCP server connects AI assistants to Sealmetrics analytics, enabling queries about website traffic, conversions, and marketing performance. You can:
List available Sealmetrics accounts.
Analyze traffic by source, medium, campaign, country, with grouping options.
Track conversions and sales with attribution and filtering.
Monitor microconversions like add-to-cart or signups, filterable by label, source, medium, country.
Perform funnel analysis grouped by source, medium, or campaign.
Track ROAS evolution over time, with daily/weekly/monthly breakdowns.
Evaluate page performance, including landing pages and content groups, with UTM breakdowns.
Generate tracking pixels for Google Tag Manager for conversions or microconversions, with optional value and pageview settings.
Generates tracking pixels for Google Tag Manager to enable conversion and event tracking in Sealmetrics analytics.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Sealmetrics MCP Server show me our top traffic sources for this week"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
⚠️ Deprecated — do not use for new projects
sealmetrics-mcpis no longer maintained. It targets the legacy Sealmetrics v1 API (app.sealmetrics.com) and exposes 8 tools.The supported server exposes 49 tools against the current API:
Hosted — nothing to install:
claude mcp add --transport http sealmetrics https://mcp.sealmetrics.com/mcpLocal:
npx -y @sealmetrics/mcpSetup for Claude, ChatGPT, Cursor, Codex and VS Code: https://docs.sealmetrics.com/integrations/mcp-server
Sealmetrics MCP Server
A Model Context Protocol (MCP) server that connects AI assistants like Claude to your Sealmetrics analytics data. Query traffic, conversions, and marketing performance using natural language.
Features
Traffic Analysis: Query traffic by source, medium, campaign, or country
Conversions: Get sales and conversion data with attribution
Microconversions: Track add-to-cart, signups, and other engagement events
Funnel Analysis: Analyze conversion funnel performance
ROAS Evolution: Track return on ad spend over time
Page Performance: Analyze page views and landing page effectiveness
Pixel Generation: Generate tracking pixels for Google Tag Manager
Related MCP server: mcp-marketing-analytics
Installation
Install the package using pipx (recommended) or pip:
# Using pipx (recommended - isolated environment)
brew install pipx # macOS
pipx install sealmetrics-mcp
# Or using pip
pip install sealmetrics-mcpClaude Desktop Configuration
Add to your Claude Desktop configuration file:
macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json
Option A: Using pipx (Recommended)
If you installed with pipx, the executable is at ~/.local/bin/sealmetrics-mcp:
{
"mcpServers": {
"sealmetrics": {
"command": "/Users/YOUR_USERNAME/.local/bin/sealmetrics-mcp",
"args": [],
"env": {
"SEALMETRICS_API_TOKEN": "your-api-token-here",
"SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
}
}
}
}Note: Replace
YOUR_USERNAMEwith your actual username. You can find the path by runningwhich sealmetrics-mcpafter installation.
Option B: Using uvx
If you have uv installed (brew install uv):
{
"mcpServers": {
"sealmetrics": {
"command": "uvx",
"args": ["sealmetrics-mcp"],
"env": {
"SEALMETRICS_API_TOKEN": "your-api-token-here",
"SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
}
}
}
}Option C: Using Python directly
If the package is installed in a virtual environment or globally:
{
"mcpServers": {
"sealmetrics": {
"command": "python",
"args": ["-m", "sealmetrics_mcp"],
"env": {
"SEALMETRICS_API_TOKEN": "your-api-token-here",
"SEALMETRICS_ACCOUNT_ID": "your-account-id-here"
}
}
}
}After Configuration
Save the configuration file
Restart Claude Desktop completely (Cmd+Q on macOS, then reopen)
The Sealmetrics tools should appear in Claude's available tools
Troubleshooting
If the MCP server disconnects:
Verify the executable path exists:
ls -la ~/.local/bin/sealmetrics-mcpTest the server manually:
SEALMETRICS_API_TOKEN="your-token" ~/.local/bin/sealmetrics-mcpYou should see:
Starting Sealmetrics MCP serverCheck Claude Desktop logs:
# macOS cat ~/Library/Logs/Claude/mcp-server-sealmetrics.logCommon issues:
Path to executable is incorrect
API token is invalid or expired
Missing environment variables
Claude Desktop not fully restarted
Environment Variables
Variable | Required | Description |
| Yes* | Your Sealmetrics API token (recommended) |
| No | Default account ID for queries |
| Yes* | Email for login (alternative to token) |
| Yes* | Password for login (alternative to token) |
*Either SEALMETRICS_API_TOKEN or both SEALMETRICS_EMAIL and SEALMETRICS_PASSWORD are required.
Available Tools
Tool | Description |
| List available Sealmetrics accounts |
| Traffic by source, medium, campaign |
| Sales and conversion data |
| Add-to-cart, signups, etc. |
| Conversion funnel analysis |
| ROAS over time |
| Page views and landing pages |
| Generate tracking pixel code |
Example Queries
Once configured, you can ask Claude questions like:
"How much traffic did we get from Google Ads yesterday?"
"Show me conversions from organic search this month"
"What's our ROAS evolution for the last 30 days?"
"Which landing pages are performing best?"
"Generate a conversion pixel for newsletter signups"
Getting Your API Token
Log in to your Sealmetrics dashboard
Go to Settings → API
Generate a new API token
Copy the token to your Claude Desktop configuration
Support
Documentation: https://sealmetrics.com/docs
Email: support@sealmetrics.com
License
MIT License - see LICENSE file for details.
Available Tools
8 toolsgenerate_conversion_pixelC
Generate a Sealmetrics tracking pixel for conversions or microconversions, ready for Google Tag Manager
Inputs: account_id, event_type, label, value, +1 more.
get_accountsB
Get list of Sealmetrics accounts available to the authenticated user
Inputs: no named parameters.
get_conversionsB
Get conversion/sales data from Sealmetrics. Answers questions like 'How many sales this month?' or 'Show conversions from Google Ads yesterday'
Inputs: date_range (required), account_id, utm_source, utm_medium, +5 more.
get_funnel_dataC
Get funnel analysis showing progression through conversion stages
Inputs: account_id (required), date_range (required), report_type.
get_microconversionsB
Get microconversion data (add-to-cart, signups, etc.) from Sealmetrics. Answers questions like 'How many add to carts from Google Ads yesterday?'
Inputs: account_id (required), date_range (required), label, utm_source, +5 more.
get_pages_performanceB
Get page performance metrics including views and entry pages. Can filter by content groups to analyze specific sections of your site (e.g., 'Blog Content', 'Product Catalog', 'Support Pages')
Inputs: date_range (required), account_id, content_grouping, utm_source, +6 more.
get_roas_evolutionC
Get ROAS (Return on Ad Spend) evolution over time with revenue, conversions, and clicks
Inputs: account_id (required), date_range (required), time_unit, utm_source, +1 more.
get_traffic_dataB
Get traffic/acquisition data from Sealmetrics. Answers questions like 'How much traffic from SEO yesterday?' or 'Show me Google Ads performance this month'
Inputs: date_range (required), account_id, report_type, utm_source, +6 more.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
TDQS
Scored across 8 tools
Most tools have distinct purposes targeting specific analytics domains like conversions, traffic, funnels, and pages. However, 'get_conversions' and 'get_microconversions' could cause some confusion as microconversions are a subset of conversions, though descriptions clarify the difference.
All tools follow a consistent verb_noun pattern with 'get_' or 'generate_' prefixes, using snake_case throughout. This predictable naming makes it easy for agents to understand and select tools without ambiguity.
With 8 tools, this server is well-scoped for analytics and tracking purposes. Each tool covers a distinct aspect of the domain, such as accounts, conversions, traffic, and performance, without being overly sparse or bloated.
The tool set covers core analytics workflows including data retrieval for conversions, traffic, funnels, and ROAS, plus account management and pixel generation. A minor gap is the lack of update or configuration tools for settings, but agents can still perform most common tasks effectively.
Maintenance
Related MCP Connectors
Ask Claude about your ads: Meta, Google, TikTok, LinkedIn, GA4 & Shopify. No AI credits.
Read-only Google Ads, GA4 and Search Console data for Claude, with no Google Cloud setup.
GA4, Google Ads and Search Console in Claude. Read-only OAuth, multi-account for agencies.
Live Google Ads, GA4, Search Console, Meta Ads and GBP data in Claude, ChatGPT and any MCP client
Related MCP Servers
- AlicenseAqualityCmaintenanceProvides AI assistants with read access to Clamp analytics data including pageviews, visitors, referrers, and custom events. Enables traffic analysis, conversion funnel evaluation, and metric alerts through natural language queries.3317 npm2MIT
- FlicenseAqualityDmaintenanceEnables natural language querying of Google Analytics 4, Google Search Console, Meta Ads, and Google Ads data through Claude.23-

OQVA Marketing MCPofficial
AlicenseAqualityCmaintenanceConnect Claude to your marketing data from Google and Meta, enabling read and write operations on Search Console, Analytics, Tag Manager, Business Profile, and Meta platforms.351Apache 2.0- FlicenseAqualityDmaintenanceConnects Claude to Google Analytics 4 for querying website analytics via natural language, enabling traffic summaries, top pages, traffic sources, and user engagement.4-