How do I use impact-mcp?

1. Click on "Install Server". 2. Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state. 3. In the chat, type @ followed by the MCP server name and your instructions, e.g., "@impact-mcp Identify champions for a project management tool for remote teams." That's it! The server will respond to your query, and you can continue using it as needed. Here is a step-by-step guide with screenshots.

impact-mcp

by shashwatgtm

Overview Schema Related Servers Score Discussions

JavaScript

Remote

IMPACT MCP v2.0.0

Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

NPM Version License: MIT MCP Registry

🚀 Quick Start

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "impact-mcp": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]
    }
  }
}

Related MCP server: Andru Revenue Intelligence

🎯 The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

Phase	Focus	Tool
Identify	Champions & Buyer Personas	`impact_identify_champions`
Map	Alternatives & Competitive Landscape	`impact_map_alternatives`
Pinpoint	Value Proposition & Differentiation	`impact_pinpoint_value`
Anchor	Market Selection & Beachhead	`impact_anchor_market`
Craft	Messaging & Positioning Statement	`impact_craft_message`
Translate	Channel-Specific Execution	`impact_translate_execution`

🛠️ Tools Overview

Tool	Purpose	Primary Output
`impact_get_framework`	Complete IMPACT methodology reference	Full framework documentation
`impact_identify_champions`	Champion persona hypothesis	Buyer personas with pain points
`impact_map_alternatives`	Competitive landscape analysis	Whitespace identification
`impact_pinpoint_value`	Value proposition development	"Only Statement" generator
`impact_anchor_market`	Beachhead market selection	TAM/SAM/SOM analysis
`impact_craft_message`	Positioning statement creation	Message hierarchy
`impact_translate_execution`	Channel-specific adaptation	Website/LinkedIn/email/deck/demo versions
`impact_full_audit`	Complete positioning assessment	Comprehensive scoring & recommendations

👤 Who Is This For?

Primary Users

Role	Key Tools	Use Cases
Founders/CEOs	`impact_anchor_market`, `impact_pinpoint_value`, `impact_craft_message`	Market selection, value articulation
CMOs/VPs Marketing	`impact_full_audit`, `impact_get_framework`	Positioning health assessment
Product Marketing	`impact_identify_champions`, `impact_craft_message`, `impact_translate_execution`	Messaging, channel adaptation
Sales Leaders	`impact_map_alternatives`, `impact_pinpoint_value`	Competitive positioning
GTM Consultants	All tools	Full positioning engagements

Job-to-Tool Mapping

Job To Be Done	Recommended Tool
"I need to understand the IMPACT methodology"	`impact_get_framework`
"I need to define our ideal buyer champion"	`impact_identify_champions`
"I need to map our competitive landscape"	`impact_map_alternatives`
"I need to articulate our unique value"	`impact_pinpoint_value`
"I need to select our beachhead market"	`impact_anchor_market`
"I need to create our positioning statement"	`impact_craft_message`
"I need to adapt messaging for different channels"	`impact_translate_execution`
"I need a full positioning audit"	`impact_full_audit`

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

Agent Bundle	Tools Count	Best For
🎯 Founder GTM Copilot	10 tools	Founders, early-stage CEOs
🎯 Product Marketing Engine	12 tools	PMMs, product marketers
🔬 GTM Consultant Suite	12 tools	Fractional CMOs, advisors
📞 SDR Toolkit	8 tools	SDRs, BDRs

📖 Tool Details

1. IMPACT Get Framework (`impact_get_framework`)

Get the complete IMPACT methodology reference.

Inputs: None required

Output: Full 6-phase framework documentation with examples and best practices.

2. IMPACT Identify Champions (`impact_identify_champions`)

Generate champion persona hypothesis from product/problem context.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service description
`problem_solved`	✅	Core problem you solve
`current_customers`	❌	Description of existing customers

Output: Champion profiles with titles, pain points, success metrics, and buying triggers.

3. IMPACT Map Alternatives (`impact_map_alternatives`)

Analyze competitive landscape and identify whitespace.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`known_competitors`	❌	List of known competitors
`customer_alternatives`	❌	What customers do instead

Output: Competitive matrix, status quo analysis, whitespace opportunities.

4. IMPACT Pinpoint Value (`impact_pinpoint_value`)

Develop value proposition with "Only Statement" generator.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`target_champion`	✅	Primary buyer persona
`competitive_context`	❌	Key differentiators
`proof_points`	❌	Evidence supporting claims

Output: Only Statement, value hierarchy, proof point framework.

5. IMPACT Anchor Market (`impact_anchor_market`)

Select beachhead market with TAM/SAM/SOM analysis.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`value_proposition`	✅	Core value prop
`potential_segments`	❌	Market segments to evaluate
`constraints`	❌	Resources, geography, etc.

Output: Beachhead recommendation, market sizing, expansion roadmap.

6. IMPACT Craft Message (`impact_craft_message`)

Create positioning statement and message hierarchy.

Inputs:

Parameter	Required	Description
`product`	✅	Your product/service
`target_market`	✅	Who you serve
`value_proposition`	✅	Core value
`key_differentiators`	✅	What makes you different
`proof_points`	❌	Supporting evidence

Output: Positioning statement, tagline options, message pillars, elevator pitch.

7. IMPACT Translate Execution (`impact_translate_execution`)

Adapt positioning for specific channels.

Inputs:

Parameter	Required	Description
`positioning`	✅	Core positioning statement
`channel`	✅	website, linkedin, email, pitch_deck, demo_script
`target_persona`	❌	Specific audience for this channel

Output: Channel-optimized messaging with format-specific guidelines.

8. IMPACT Full Audit (`impact_full_audit`)

Comprehensive positioning assessment with scoring.

Inputs:

Parameter	Required	Description
`company`	✅	Company name
`product`	✅	Product/service description
`current_positioning`	❌	Existing positioning materials
`target_market`	❌	Current target market definition
`competitors`	❌	Known competitors

Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.

MCP	Focus	Tools	Link
CRAFT GTM	GTM strategy	8	GitHub
CRAFT Content	Content creation	8	GitHub
ICP Intelligence	ICP & targeting	9	GitHub
Revenue Enablement	Sales execution	12	GitHub

📚 About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

Hypothesis-driven: Test assumptions before committing
Outside-in: Start with customer, not product
Iterative: Refine based on market feedback
Execution-focused: Bridge strategy to implementation

👨‍💻 Author

Shashwat Ghosh - Founder, Helix GTM Consulting

LinkedIn Twitter Website

📄 License

MIT License - see LICENSE for details.

Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools

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IMPACT MCP v2.0.0

🚀 Quick Start

Claude Desktop Configuration

🎯 The IMPACT Framework

🛠️ Tools Overview

👤 Who Is This For?

Primary Users

Job-to-Tool Mapping

Recommended Agent Skills

📖 Tool Details

1. IMPACT Get Framework (impact_get_framework)

2. IMPACT Identify Champions (impact_identify_champions)

3. IMPACT Map Alternatives (impact_map_alternatives)

4. IMPACT Pinpoint Value (impact_pinpoint_value)

5. IMPACT Anchor Market (impact_anchor_market)

6. IMPACT Craft Message (impact_craft_message)

7. IMPACT Translate Execution (impact_translate_execution)

8. IMPACT Full Audit (impact_full_audit)

🔗 Related MCPs

📚 About the IMPACT Framework

👨‍💻 Author

📄 License

Maintenance

Resources

Looking for Admin?

Latest Blog Posts

MCP directory API

1. IMPACT Get Framework (`impact_get_framework`)

2. IMPACT Identify Champions (`impact_identify_champions`)

3. IMPACT Map Alternatives (`impact_map_alternatives`)

4. IMPACT Pinpoint Value (`impact_pinpoint_value`)

5. IMPACT Anchor Market (`impact_anchor_market`)

6. IMPACT Craft Message (`impact_craft_message`)

7. IMPACT Translate Execution (`impact_translate_execution`)

8. IMPACT Full Audit (`impact_full_audit`)