ICP Intelligence MCP
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ICP Intelligence MCP v1.0.0
Deep ICP Analysis with Pattern Detection - 9 tools for ideal customer profiling, market sizing, buyer mapping, and account prioritization.
🚀 Quick Start
# Run directly with npx
npx -y @shashwatgtmalpha/icp-intelligence-mcpClaude Desktop Configuration
Add to your claude_desktop_config.json:
{
"mcpServers": {
"icp-intelligence-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/icp-intelligence-mcp"]
}
}
}Related MCP server: Andru Revenue Intelligence
🛠️ Tools Overview
Tool | Purpose | Primary Output |
| Pattern detection from customer data | ICP profile with attributes |
| Auto-weighted qualification scorecards | Lead/account scoring model |
| Current vs ideal customer comparison | Metric gaps & recommendations |
| Dynamic ICP monitoring | Win/loss pattern trends |
| Extract patterns from interviews | Voice of customer insights |
| Decision dynamics mapping | Buying committee profiles |
| Bottom-up market sizing | Market size with deal targets |
| Platform-specific targeting | Ad platform targeting criteria |
| Multi-dimensional ranking | Prioritized account tiers |
👤 Who Is This For?
Primary Users
Role | Key Tools | Use Cases |
Founders/CEOs |
| Market sizing, customer definition |
CMOs/VPs Marketing |
| ICP health monitoring |
Product Marketing |
| Buying committee, VOC |
Demand Gen |
| Targeting, ABM |
Sales Ops/RevOps |
| Lead scoring, account tiering |
SDRs/BDRs |
| Account qualification |
Job-to-Tool Mapping
Job To Be Done | Recommended Tool |
"I need to define our ideal customer profile" |
|
"I need to create a lead scoring model" |
|
"I need to compare our actual vs ideal customers" |
|
"I need to track how our ICP is changing" |
|
"I need to synthesize customer interview insights" |
|
"I need to map the buying committee" |
|
"I need to calculate our TAM/SAM/SOM" |
|
"I need targeting criteria for ad platforms" |
|
"I need to prioritize our target accounts" |
|
Recommended Agent Skills
This MCP is included in these user-focused Agent bundles:
Agent Bundle | Tools Count | Best For |
🎯 Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
📞 SDR Toolkit | 8 tools | SDRs, BDRs |
🎯 Product Marketing Engine | 12 tools | PMMs |
📊 Demand Gen & Ops | 10 tools | Demand gen, marketing ops |
💼 Account Executive Deal Desk | 12 tools | AEs, account managers |
📖 Tool Details
1. ICP Deep Dive (icp_deep_dive)
Detect patterns from customer data to define ICP attributes.
Inputs:
Parameter | Required | Description |
| ✅ | Description of current customers |
| ❌ | Characteristics of top customers |
| ❌ | Industry context |
Output: ICP profile with firmographics, technographics, behavioral signals, and champion characteristics.
2. ICP Scoring Model (icp_scoring_model)
Generate auto-weighted qualification scorecards.
Inputs:
Parameter | Required | Description |
| ✅ | Key ICP characteristics |
| ❌ | Win/loss data for weighting |
| ❌ | lead, account, opportunity |
Output: Weighted scorecard with tiers, thresholds, and implementation guidance.
3. ICP Gap Analysis (icp_gap_analysis)
Compare current customers to ideal profile.
Inputs:
Parameter | Required | Description |
| ✅ | Current customer characteristics |
| ✅ | Target ICP definition |
| ❌ | Metrics to compare (ACV, retention, etc.) |
Output: Gap matrix, metric comparison, recommendations for ICP refinement.
4. ICP Evolution Tracker (icp_evolution_tracker)
Monitor ICP changes over time.
Inputs:
Parameter | Required | Description |
| ✅ | Past customer/deal data |
| ❌ | Analysis timeframe |
| ❌ | Recent win/loss trends |
Output: ICP drift analysis, emerging segments, recommended adjustments.
5. ICP Interview Synthesizer (icp_interview_synthesizer)
Extract patterns from customer interviews.
Inputs:
Parameter | Required | Description |
| ✅ | Interview transcripts or notes |
| ❌ | discovery, win, loss, churn |
| ❌ | Specific areas to analyze |
Output: Pattern themes, quotes, ICP refinement recommendations.
6. Buyer Group Analyzer (buyer_group_analyzer)
Map buying committee decision dynamics.
Inputs:
Parameter | Required | Description |
| ✅ | Your product/service |
| ✅ | SMB, mid-market, enterprise |
| ❌ | simple, moderate, complex |
Output: Committee map (champion, economic, technical, user, blocker) with engagement strategies.
7. TAM SAM SOM Calculator (tam_sam_som_calculator)
Bottom-up market sizing with deal targets.
Inputs:
Parameter | Required | Description |
| ✅ | Your product/service |
| ✅ | Market segments |
| ✅ | Price point or ACV |
| ❌ | Target geography |
| ❌ | Available market data |
Output: TAM/SAM/SOM with methodology, assumptions, and quarterly deal targets.
8. Lookalike Signal Generator (lookalike_signal_generator)
Generate platform-specific targeting criteria.
Inputs:
Parameter | Required | Description |
| ✅ | ICP characteristics |
| ✅ | linkedin, google_ads, 6sense, zoominfo, etc. |
| ❌ | low, medium, high |
Output: Platform-specific targeting fields, audience sizes, recommended exclusions.
9. Account Prioritization (account_prioritization)
Multi-dimensional account ranking.
Inputs:
Parameter | Required | Description |
| ✅ | List of accounts to prioritize |
| ✅ | Scoring criteria |
| ❌ | Available intent data |
| ❌ | Existing relationships |
Output: Tiered account list (Tier 1/2/3) with scoring rationale and engagement recommendations.
🔗 Related MCPs
MCP | Focus | Tools | Link |
CRAFT GTM | GTM strategy | 8 | |
CRAFT Content | Content creation | 8 | |
IMPACT | B2B positioning | 8 | |
Revenue Enablement | Sales execution | 12 |
📚 ICP Intelligence Philosophy
This MCP is built on the principle that ICP is dynamic, not static. The best B2B companies continuously refine their ICP based on:
Win/loss patterns
Customer success metrics
Market evolution
Product capabilities
Key Principles:
Data-driven: Ground ICP in actual customer data
Multi-dimensional: Beyond firmographics to behavior
Actionable: Translate ICP to targeting criteria
Iterative: Regular refinement cycles
👨💻 Author
Shashwat Ghosh - Founder, Helix GTM Consulting
📄 License
MIT License - see LICENSE for details.
Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools
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