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shashwatgtm

impact-mcp

by shashwatgtm

impact_craft_message

Build a positioning statement and message hierarchy with variations. Provide target customer, key benefit, and differentiation to generate tailored marketing messages.

Instructions

Build positioning statement and message hierarchy with variations

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
competitorNoPrimary alternative/competitor
key_benefitYesPrimary benefit/reason to buy
product_nameNoYour product name
customer_needNoThe need or opportunity they have
differentiationYesYour unique differentiation
target_customerYesTarget customer description
product_categoryNoYour product category
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It only states what is built, with no mention of side effects, outputs, or operational constraints, which is a significant gap for a tool with 7 parameters.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence that conveys the core purpose efficiently. It is concise, though it could benefit from a bit more detail to aid understanding.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite having 7 parameters and no output schema or annotations, the description is minimal. It does not explain what 'variations' means, the expected output format, or how the tool fits into a broader workflow, leaving the agent under-informed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 100% description coverage for all parameters, so the description does not need to add parameter details. It adds nothing beyond the schema, hence the baseline score.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a clear action ('Build') and resource ('positioning statement and message hierarchy'), which distinguishes it from sibling tools focused on different aspects like framework or champions. However, 'with variations' is a bit vague.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is given on when to use this tool versus alternatives. There is no mention of prerequisites, contexts, or when not to use it, leaving the agent to infer usage from the tool name alone.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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