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get-mcp-ads

Amazon Ads MCP Server

amazon ads list creative assets

amazon_ads_list_creative_assets
Read-onlyIdempotent

Search and paginate Amazon creative assets—images, logos, and videos—with download/playback URLs, sizes, and moderation metadata. Filter by text or asset type.

Instructions

Search the Amazon creative asset library: images, logos and videos, native download or playback URLs, sizes and moderation metadata. One page; continue with nextToken using the same filters. Uploaded assets are not proof of campaign use or delivery. Sponsored Products images come from amazon_ads_get_product_metadata instead.

Input Schema

NameRequiredDescriptionDefault
textNoOptional free-text search over asset names and tags.
limitNoMaximum assets in this page, up to 100.
accountIdYesAdvertising profile ID listed in AMAZON_ADS_PROFILE_IDS, such as 1234567890. The region-qualified form used by hosted getmcpads, such as EU:1234567890, is accepted when its region matches AMAZON_ADS_REGION.
assetTypeNoRestrict results to images or videos.
nextTokenNoOpaque continuation token from the previous page for this same profile and filters. Omit on the first request.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare this as a read-only, idempotent, non-destructive, open-world operation. The description adds useful behavior beyond that: pagination via nextToken with the same filters, returned download/playback URLs and moderation metadata, and the caveat that uploaded assets do not prove campaign delivery.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded and dense: the first sentence establishes the search scope and return content, followed by pagination, a caveat, and a sibling alternative. Every sentence contributes useful selection or invocation information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given rich annotations, full schema descriptions, and an output schema, the description provides enough additional context to call the tool correctly. It covers pagination, filter reuse, asset types, caveats, and the key sibling alternative for Sponsored Products images.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the parameters are already well documented. The description reinforces that nextToken must be used with the same filters, but otherwise adds little parameter-level meaning beyond what the schema already provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb and resource: "Search the Amazon creative asset library" and enumerates the asset kinds and returned details. It also distinguishes this listing tool from amazon_ads_get_product_metadata for Sponsored Products images, so an agent can identify its role without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states the search context, explains one-page pagination with nextToken, and explicitly routes Sponsored Products images to amazon_ads_get_product_metadata instead. The caveat that uploaded assets are not proof of campaign use or delivery also clarifies the tool's evidential limits.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.