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get-mcp-ads

Amazon Ads MCP Server

amazon ads get sb ad groups

amazon_ads_get_sb_ad_groups
Read-onlyIdempotent

Retrieves one page of Sponsored Brands ad groups for an eligible Amazon Ads profile, with optional state and campaign filters; follow nextToken to fetch more pages.

Instructions

Read one page of Sponsored Brands ad groups. Requires Brands eligibility in this profile. Includes all states by default; follow nextToken. Configuration is not performance.

Input Schema

NameRequiredDescriptionDefault
statesNoDelivery states to include. Defaults to every state, archived included.
accountIdYesAdvertising profile ID listed in AMAZON_ADS_PROFILE_IDS, such as 1234567890. The region-qualified form used by hosted getmcpads, such as EU:1234567890, is accepted when its region matches AMAZON_ADS_REGION.
nextTokenNoOpaque continuation token from the previous page for this same profile and filters. Omit on the first request.
maxResultsNoMaximum entities in this page, up to 100. Follow the returned continuation value for the rest.
campaignIdsNoRestrict results to these campaign IDs, as decimal strings.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly/idempotent/non-destructive, so the bar is lower, and the description adds genuinely useful behavior: results are paginated one page at a time, all states including archived are returned by default, and eligibility can block the call. It does not cover rate limits or whether an ineligible profile errors versus returns empty.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four short sentences with zero filler; the core action and scope lead, followed by prerequisite, paging, and the semantic caveat. Every sentence carries distinct information an agent needs.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present and full param coverage, the description covers what annotations and schema cannot: eligibility gating, one-page-at-a-time semantics, and the warning that this is configuration data. Only the ineligibility failure mode is left unstated.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so states, nextToken, maxResults, campaignIds and accountId are all documented in the schema itself. The description only restates the all-states default and the continuation-token pattern, adding little beyond what the schema already provides — baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The first sentence gives a specific verb ('Read one page of') and a scoped resource ('Sponsored Brands ad groups'), and names the paging model up front. The 'Sponsored Brands' qualifier lets an agent distinguish it from amazon_ads_get_sd_ad_groups and the generic amazon_ads_get_ad_groups without opening the schema, though no sibling is named explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states a real prerequisite ('Requires Brands eligibility in this profile') and a usage constraint ('follow nextToken'), and 'Configuration is not performance' implicitly steers agents wanting metrics toward the reporting tools. The exclusion is stated but the alternative (amazon_ads_create_report) is never named, so routing still takes a small inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.