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get-mcp-ads

Amazon Ads MCP Server

amazon ads get sd creatives

amazon_ads_get_sd_creatives
Read-onlyIdempotent

Read one page of Sponsored Display creatives by ad group to retrieve native media references, not performance metrics; use startIndex pagination for subsequent pages.

Instructions

Read one page of Sponsored Display creatives. Requires Display eligibility. Pagination uses startIndex, not a cursor; full pages are conservatively marked partial. Creatives include native media references; these records are not performance metrics.

Input Schema

NameRequiredDescriptionDefault
countNoMaximum entities in this page, up to 100.
accountIdYesAdvertising profile ID listed in AMAZON_ADS_PROFILE_IDS, such as 1234567890. The region-qualified form used by hosted getmcpads, such as EU:1234567890, is accepted when its region matches AMAZON_ADS_REGION.
adGroupIdsYesSponsored Display ad group IDs whose creatives to read. Required by Amazon.
startIndexNoZero-based offset of the first entity. Use nextStartIndex from the previous page.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the read-only/idempotent annotations, it discloses eligibility requirements, the pagination model, and that full pages are conservatively marked partial. It also clarifies that records contain native media references and are not performance metrics, which meaningfully sets expectations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four tightly written sentences, front-loaded with the tool's purpose. Each sentence adds a distinct and useful fact: eligibility, pagination behavior, and data content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the rich schema and the existence of an output schema, the description covers the key call-context concerns: eligibility, pagination, and data type. It is nearly complete, though it could explicitly route agents away from sibling creative or product-ad tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the schema already documents all four parameters. The description adds useful pagination semantics by stating that pagination uses startIndex rather than a cursor, helping prevent cursor-style pagination attempts.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: 'Read one page of Sponsored Display creatives.' It clearly distinguishes this from SD product ads, targets, and generic creative-asset tools by naming the exact resource and scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives clear usage context, including the prerequisite 'Requires Display eligibility' and the caveat that records are 'not performance metrics.' It does not explicitly name alternatives such as amazon_ads_list_creative_assets or amazon_ads_get_sd_product_ads, so exclusions are absent.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.