Skip to main content
Glama
get-mcp-ads

Amazon Ads MCP Server

amazon ads get sb campaigns

amazon_ads_get_sb_campaigns
Read-onlyIdempotent

Retrieve one page of Sponsored Brands campaigns for an eligible advertising profile, filter by state or campaign IDs, and use continuation tokens to fetch remaining pages.

Instructions

Read one page of Sponsored Brands campaigns. Requires Brands eligibility in this profile. Includes all states by default; follow nextToken. Configuration is not performance.

Input Schema

NameRequiredDescriptionDefault
statesNoDelivery states to include. Defaults to every state, archived included.
accountIdYesAdvertising profile ID listed in AMAZON_ADS_PROFILE_IDS, such as 1234567890. The region-qualified form used by hosted getmcpads, such as EU:1234567890, is accepted when its region matches AMAZON_ADS_REGION.
nextTokenNoOpaque continuation token from the previous page for this same profile and filters. Omit on the first request.
maxResultsNoMaximum entities in this page, up to 100. Follow the returned continuation value for the rest.
campaignIdsNoRestrict results to these campaign IDs, as decimal strings.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly/idempotent/non-destructive, but the description adds real behavioral context the annotations cannot: an eligibility gate, that ARCHIVED is included by default, and the crucial caveat that results are configuration and not performance. It stops short of noting error or rate-limit behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four short sentences, front-loaded with what the tool returns, followed by precondition, pagination, and the config-vs-performance caveat. Nothing is redundant and nothing could be cut without losing meaning.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With a full output schema and complete parameter documentation, the description only needs to supply prerequisites and behavioral caveats, which it does. The minor gap is what an agent should do when the Brands eligibility check fails.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so accountId, states, nextToken, maxResults and campaignIds are all documented in the schema itself. The description only echoes the all-states default and the continuation-token flow, adding little syntax or semantics beyond what the schema already supplies; baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The opening sentence names a specific verb (Read), resource (Sponsored Brands campaigns), and scope (one page), which immediately separates it from the SD and generic campaign siblings. The size of the result set is bounded up front, so the agent knows this is a paginated list rather than a full dump.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

"Requires Brands eligibility in this profile" is a genuine precondition, and "follow nextToken" tells the agent how to continue rather than re-call blindly. However, it never states when to prefer this over the seemingly overlapping amazon_ads_get_campaigns sibling, so the routing decision is left partly to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.