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Create Campaign

campaign_create
Idempotent

Create a new ad campaign for Google or Meta. Provide objective, budget, targeting, and bidding strategy; the tool stores a draft and returns summary with next steps.

Instructions

Create a new ad campaign in the AdOps workspace. Accepts unified parameters (platform, name, objective, bidding_strategy, daily_budget, currency, start_date, end_date, targeting) and stores a canonical UnifiedCampaign record with status="draft". Returns the created campaign summary plus next_steps guidance. Requires an active platform connection (see platform_connect) — will auto-associate the first active connection for the chosen platform.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
platformYesTarget platform
nameYesCampaign name
objectiveYesCampaign objective
daily_budgetYesDaily budget
currencyNoISO 4217 currencyUSD
start_dateNoISO date (defaults to today)
end_dateNoISO date (optional)
bidding_strategyNoBidding strategy
targetingNo
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond annotations (idempotentHint=true, destructiveHint=false), the description adds that the campaign is stored as 'draft', returns a summary and next_steps, and auto-associates the first active connection. No contradictions with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is four sentences, front-loaded with the main action, and no superfluous information. Every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity (9 parameters, nested targeting, no output schema), the description covers purpose, parameters, behavior (draft, return, connection requirement). Could benefit from mentioning return format explicitly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 89%, so the schema already provides most parameter descriptions. The description lists parameters but adds minimal new meaning beyond grouping them as 'unified'.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a new ad campaign in the AdOps workspace', specifying the verb (create), resource (ad campaign), and context (AdOps). It lists the unified parameters and distinguishes from sibling tools like campaign_update and campaign_list.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description mentions the prerequisite of an active platform connection and references platform_connect, but does not explicitly state when to use this tool vs. alternatives like campaign_update or when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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