Detect Performance Anomalies
anomaly_detectDetect anomalies in ad campaigns by comparing current metrics to a rolling baseline. Flags CPC spikes, CTR drops, spend surges, and conversion cliffs. Specify sensitivity and lookback window; get alerts with severity and deviation details to prevent budget waste.
Instructions
Scan campaigns for statistical anomalies vs. a rolling baseline. Flags CPC spikes, CTR drops, sudden spend surges, and conversion cliffs. Input: sensitivity ("low"|"medium"|"high" — controls the z-score threshold), lookback_days (baseline window, default 14), optional platform filter. Returns {anomalies_found, severity_breakdown (critical|high|medium|low counts), alerts[] (each with campaign_id, metric, baseline, current, deviation, severity, reason)}. Run daily to catch issues before they burn budget.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| platform | No | Filter by platform | |
| sensitivity | No | Detection sensitivity | medium |
| lookback_days | No |