Detect Performance Anomalies
anomaly_detectDetect statistical anomalies in ad campaigns including CPC spikes, CTR drops, spend surges, and conversion cliffs. Get severity breakdowns and alerts to fix issues before they waste budget.
Instructions
Scan campaigns for statistical anomalies vs. a rolling baseline. Flags CPC spikes, CTR drops, sudden spend surges, and conversion cliffs. Input: sensitivity ("low"|"medium"|"high" — controls the z-score threshold), lookback_days (baseline window, default 14), optional platform filter. Returns {anomalies_found, severity_breakdown (critical|high|medium|low counts), alerts[] (each with campaign_id, metric, baseline, current, deviation, severity, reason)}. Run daily to catch issues before they burn budget.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| platform | No | Filter by platform | |
| sensitivity | No | Detection sensitivity | medium |
| lookback_days | No |