Budget Analysis & Optimization
budget_analyzeAnalyzes current ad budget distribution and provides actionable reallocation recommendations to optimize for ROAS, conversions, or CPA, with projected performance lift.
Instructions
Analyze how the current ad budget is distributed and produce actionable reallocation recommendations. Input: optimization_goal ("maximize_roas"|"maximize_conversions"|"minimize_cpa") and optional platform filter. Returns {goal, current_allocation (by platform + campaign), recommendations[] (each with campaign_id, current_budget, suggested_budget, rationale, expected_impact), projected_lift}. Pair with budget_reallocate to execute the recommendations.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| platform | No | Filter by platform | |
| optimization_goal | No | maximize_roas |