Cross-Platform Performance Report
ads_reportAggregate Google Ads and Meta Ads performance metrics into a single unified report. Input date range, optional platform, campaign IDs, sort by spend, ROAS, conversions, CTR, or CPC, and limit. Returns totals, platform breakdown, sorted campaigns, top performers, and underperformers. Entry point for cross-platform ad analysis.
Instructions
Aggregate performance metrics across Google Ads and Meta Ads into a single unified view. Input: date_range ({start, end} as YYYY-MM-DD, defaults to the last 7 days), optional platform filter, optional campaign_ids filter, optional sort_by ("spend"|"roas"|"conversions"|"ctr"|"cpc"), and limit. Returns {period, totals (spend, impressions, clicks, conversions, revenue, ROAS, CPC, CTR), by_platform, campaigns[] (sorted per sort_by), top_performers, underperformers}. This is the entry point for most analysis workflows.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| platform | No | Filter by platform | |
| date_range | No | Defaults to last 7 days | |
| campaign_ids | No | Filter specific campaigns | |
| sort_by | No | spend | |
| limit | No |