Cross-Platform Performance Report
ads_reportAggregate performance metrics from Google Ads and Meta Ads into a single unified view. Filter by platform, campaigns, and sort by spend, ROAS, or conversions.
Instructions
Aggregate performance metrics across Google Ads and Meta Ads into a single unified view. Input: date_range ({start, end} as YYYY-MM-DD, defaults to the last 7 days), optional platform filter, optional campaign_ids filter, optional sort_by ("spend"|"roas"|"conversions"|"ctr"|"cpc"), and limit. Returns {period, totals (spend, impressions, clicks, conversions, revenue, ROAS, CPC, CTR), by_platform, campaigns[] (sorted per sort_by), top_performers, underperformers}. This is the entry point for most analysis workflows.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| platform | No | Filter by platform | |
| date_range | No | Defaults to last 7 days | |
| campaign_ids | No | Filter specific campaigns | |
| sort_by | No | spend | |
| limit | No |