Skip to main content
Glama
damientilman

Mailchimp MCP

update_audience

Modify audience settings (name, default sender, subject, permission reminder) for new Mailchimp campaigns. Only supplied fields are updated; existing campaigns remain unchanged.

Instructions

Update audience-level settings: name, default sender, subject, and permission reminder.

Changes apply to newly created campaigns only; does not retroactively affect existing ones. Only provided fields are updated. Use get_audience_details to check current settings.

Authenticated via API key. Max 10 concurrent requests. Respects read-only and dry-run modes.

Args: list_id: Audience/list ID (10-char alphanumeric, e.g. 'abc123def4'). Obtain from list_audiences. name: New audience display name (shown in Mailchimp UI and audience picker). from_name: Default sender name for new campaigns (e.g. 'Marketing Team'). Max 100 chars. from_email: Default sender email. Must be a verified sending domain in Mailchimp. subject: Default subject line for new campaigns (e.g. 'Monthly Update'). Max 150 chars. permission_reminder: Why subscribers receive emails (required by CAN-SPAM).

Returns: JSON with id, name, permission_reminder, campaign_defaults (from_name, from_email, subject, language).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
list_idYes
nameNo
from_nameNo
from_emailNo
subjectNo
permission_reminderNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It covers authentication, concurrency limit, and dry-run mode. It also explains the non-retroactive behavior. Missing details on error handling or idempotency, but the provided context is good.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured: summary, side-effect note, incremental update note, sibling recommendation, then parameter list. Slightly verbose but each part adds value. Could be tighter but remains clear.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 6 parameters and existing output schema, the description covers purpose, side effects, usage hints, parameter details, and return fields comprehensively. No gaps apparent.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, so description fully compensates. Each parameter is described with examples, format constraints (e.g., 10-char alphanumeric for list_id, max 100 chars for from_name, verified domain for from_email). This adds significant meaning beyond the schema's bare types.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it updates audience-level settings (name, default sender, subject, permission reminder) and distinguishes from create_audience and get_audience_details. It specifies that changes only apply to new campaigns, avoiding confusion with retroactive updates.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description advises using get_audience_details to check current settings and notes that only provided fields are updated. However, it does not explicitly list when to prefer this tool over other update tools (e.g., update_campaign) or provide exclusions, but the context from sibling tools partially compensates.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/damientilman/mailchimp-mcp-server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server