Skip to main content
Glama
damientilman

Mailchimp MCP

update_audience

Update audience settings for new campaigns: change name, default sender, subject line, and permission reminder. Only affects future campaigns, not existing ones.

Instructions

Update audience-level settings: name, default sender, subject, and permission reminder.

Changes apply to newly created campaigns only; does not retroactively affect existing ones. Only provided fields are updated. Use get_audience_details to check current settings.

Authenticated via API key. Max 10 concurrent requests. Respects read-only and dry-run modes.

Args: list_id: Audience/list ID (10-char alphanumeric, e.g. 'abc123def4'). Obtain from list_audiences. name: New audience display name (shown in Mailchimp UI and audience picker). from_name: Default sender name for new campaigns (e.g. 'Marketing Team'). Max 100 chars. from_email: Default sender email. Must be a verified sending domain in Mailchimp. subject: Default subject line for new campaigns (e.g. 'Monthly Update'). Max 150 chars. permission_reminder: Why subscribers receive emails (required by CAN-SPAM).

Returns: JSON with id, name, permission_reminder, campaign_defaults (from_name, from_email, subject, language).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
list_idYes
nameNo
from_nameNo
from_emailNo
subjectNo
permission_reminderNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, description discloses mutation behavior, rate limits (max 10 concurrent), authentication, and read-only/dry-run mode support. Also notes lack of retroactive effect. Missing idempotency or error handling details, but covers essential traits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Efficiently structured with brief intro, bullet-pointed notes, then parameter descriptions with constraints. Front-loaded key information, no wasted words. Ideal length for agent consumption.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given six parameters, mutation behavior, and output schema, description covers purpose, side effects, authentication, rate limits, parameter constraints, and return format. References sibling tool for checking state. Almost no gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, but description provides detailed meaning for each parameter: list_id format and source, name purpose, from_name max chars, from_email verification requirement, subject max chars, permission_reminder regulatory note. Adds significant value beyond schema structure.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it updates audience-level settings, listing specific fields (name, default sender, subject, permission reminder). The verb 'update' and resource 'audience' are precise, and it distinguishes from sibling tools like get_audience_details (read) and update_campaign (different resource).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides clear guidance: changes apply only to new campaigns, no retroactive effect, only provided fields updated, and recommends using get_audience_details to check current settings. Also mentions authentication and rate limits. Could explicitly state when not to use, but context is sufficient.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/damientilman/mailchimp-mcp-server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server