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damientilman

Mailchimp MCP

resend_to_non_openers

Create a new draft campaign targeting only recipients who did not open the original, inheriting content and settings. Re-engage non-openers.

Instructions

Create a new draft campaign targeting only recipients who did not open the original.

The new campaign inherits content and settings from the original. Not idempotent: calling twice creates two separate drafts. Workflow: resend_to_non_openers -> update_campaign (change subject) -> send_campaign or schedule_campaign. Do not use for A/B test campaigns or campaigns sent less than 24 hours ago (open tracking may be incomplete).

Authenticated via API key. Max 10 concurrent requests. Respects read-only and dry-run modes. Returns error if the original campaign status is not 'sent'.

Args: campaign_id: ID of the original sent campaign (e.g. 'abc123def4'). Obtain from list_campaigns(status='sent').

Returns: JSON with id (new campaign ID), status ('save'), title, web_id.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Without annotations, the description discloses non-idempotency, rate limits, auth method, dry-run support, and error conditions. Fully transparent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is informative and well-structured, though somewhat verbose. It front-loads the main action and uses clear sections.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity and no annotations, the description covers prerequisites, workflow, constraints, and return values. An output schema exists to further clarify returns.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The only parameter 'campaign_id' is described with an example and source recommendation, adding value beyond the schema's minimal title and type. Schema coverage is 0%, so description compensates well.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it creates a new draft campaign targeting non-openers with inherited content. This distinguishes it from siblings like 'create_campaign' and 'replicate_campaign'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit workflow and cautions against using with A/B test campaigns or campaigns sent less than 24 hours. Does not explicitly name alternative tools, but the context is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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