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damientilman

Mailchimp MCP

get_eepurl_activity

Read-only

Retrieve social sharing stats from a campaign's Mailchimp short link. See Twitter and Facebook activity, referrers, and click data to measure campaign sharing.

Instructions

Retrieve social sharing stats for a campaign's eepurl (Mailchimp's short-URL share link).

Use to measure how much the campaign was shared on Twitter/Facebook/etc. via the 'Share this' link Mailchimp generates. Use get_campaign_click_details for in-email link clicks instead. Only works for sent campaigns where eepurl tracking is enabled.

Args: campaign_id: The Mailchimp campaign ID (e.g. 'abc123def4'). Must be a sent campaign.

Returns: JSON with eepurl (the short URL), twitter (object with statuses, first_status, last_status, replies, impressions, retweets), facebook (object with likes, recipient_likes, unique_likes), referrers array (list of {referrer, clicks, first_click, last_click}).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
accountNo
campaign_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate readOnlyHint=true and destructiveHint=false. Description adds that tool only works for sent campaigns with eepurl tracking enabled, and describes return structure without contradicting annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is three short paragraphs: summary, usage guidance, then args/returns. Concise and front-loaded with no unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers purpose, usage guidelines, parameter semantics, preconditions, and return structure. Output schema exists for return values, so description completes the picture. No gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, so description must compensate. It explains campaign_id with example and constraint ('Must be a sent campaign'). For account param, no additional details are given, but it is optional and likely not critical.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool retrieves social sharing stats for a campaign's eepurl (Mailchimp's short-URL share link). It distinguishes from get_campaign_click_details, which is for in-email link clicks.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit when to use (measure social sharing via 'Share this' link), when not to use (use get_campaign_click_details for in-email clicks), and precondition (only works for sent campaigns with eepurl tracking enabled).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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