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charltonmediagroup

LinkedIn Ads MCP Server

run_full_audit

Identify and fix common LinkedIn Ads campaign issues with a 10-point audit covering declining CTR, low budget, and missing tracking.

Instructions

Run a comprehensive audit across 10 checks: declining CTR, low budget utilization, missing conversion tracking, maximized delivery, audience expansion, audience network, stale campaigns, creative fatigue, overlapping audiences, missing UTM parameters.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
lookbackDaysNoDays of data to analyze (default 28)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description bears full responsibility for disclosing behavior. It states 'run' without clarifying if the tool modifies data, requires specific permissions, or produces a report. It lacks details on side effects, rate limits, or auth needs.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single sentence efficiently communicates the tool's purpose and the 10 checks it covers. No unnecessary words or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema and no annotations, the description adequately lists the audit areas but fails to describe the return format or how results are presented. This is a gap for an analysis tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already provides a description for the single parameter 'lookbackDays' (default 28). With 100% schema coverage, the description adds no additional semantic value beyond what the schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description explicitly lists 10 specific audit checks (e.g., declining CTR, missing conversion tracking), clearly stating what the tool does. It distinguishes itself from the sibling 'check_single_audit' by implying a comprehensive, multi-check scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

While the description implies a comprehensive audit for campaign health, it provides no explicit guidance on when to use this tool versus the sibling 'check_single_audit' or any prerequisites. Usage context is implied but not clarified.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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