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charltonmediagroup

LinkedIn Ads MCP Server

list_campaigns

List LinkedIn ad campaigns, optionally filtered by campaign group or status.

Instructions

List campaigns, optionally filtered by group or status.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
accountIdNoOverride ad account URN (defaults to env LINKEDIN_AD_ACCOUNT_ID)
campaignGroupIdNo
statusNo
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full burden for behavioral disclosure. It does not mention that this is a read-only operation, nor does it describe pagination, ordering, or any other side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence with no fluff, which is efficient. However, it is so brief that it borders on under-specification; a few more sentences would improve without being verbose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, three parameters, and no annotations, the description is incomplete. It does not explain what the return value is, whether the accountId override is optional, or the format of the response. More context is needed for an agent to use it effectively.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is only 33% (accountId has a description). The description mentions filtering by group or status, but does not add meaning beyond the parameter names and schema definitions. For a low-coverage situation, more detail is needed.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states action (list) and resource (campaigns), with optional filters. Distinguishes from sibling tools like get_campaign (single) and list_campaign_groups (different resource).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool vs alternatives, nor any exclusions or prerequisites. The description implies use for listing but lacks explicit usage context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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