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charltonmediagroup

LinkedIn Ads MCP Server

bulk_update_campaigns

Update multiple LinkedIn ad campaigns in bulk to pause, adjust bids, or modify targeting settings with a single request.

Instructions

Bulk update multiple campaigns at once — e.g. pause all, change bids, swap targeting.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
updatesYes
dryRunNo
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must cover behavioral traits. It only states that updates are applied, but lacks details on idempotency, partial failures, atomicity, or the effect of dryRun. This is minimal for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence with no wasted words. It efficiently conveys the core purpose, but could be slightly more structured without losing brevity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity of bulk operations (2 parameters, no output schema, no annotations), the description is too brief. It misses important context like return value, error handling, and the maxItems constraint (200) present in the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description must compensate. It gives vague examples ('pause all, change bids, swap targeting') but does not explain the structure of the 'updates' array or the 'dryRun' parameter. Meaning is added, but insufficiently.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Bulk update multiple campaigns at once' with specific examples (pause all, change bids, swap targeting), differentiating it from siblings like update_campaign and create_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies use for batch updates but does not explicitly state when to use this tool versus alternatives (e.g., 'Use update_campaign for single updates'). No exclusions or prerequisites are mentioned.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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