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upload_ad_image

Upload an image from a URL to Meta Ads image library. Returns image hash needed for ad creative creation.

Instructions

Upload an image from URL into Meta ad images library.

Downloads the image from the provided URL, then uploads it to Meta via multipart form upload. Returns the image hash needed for creative creation (create_ad_creative, create_multi_asset_ad) and ad building.

Supported formats: JPG, PNG. Max size: 30MB.

Args: account_id: Ad account ID (e.g., 'act_123456789'). image_url: Public URL of the image to upload. name: Optional name for the image in the library. Defaults to filename from URL.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idYes
image_urlYes
nameNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full burden. It discloses the process (downloads image, uploads via multipart) and return value (image hash). No contradictions detected.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear headings and an args list. It is concise yet includes all essential details without unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite no output schema, the description mentions the return value (image hash). It covers input constraints (formats, size) and the tool's role in the creative workflow, making it complete for an upload tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, but the description adds significant meaning: explains account_id format, that image_url must be public, and name defaults to filename. This fully compensates for lack of schema documentation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool uploads an image from a URL into Meta's ad images library. It distinguishes itself from sibling tools like upload_video_asset by specifying image-related functionality.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains that the returned image hash is needed for creative creation and ad building, implying when to use this tool. It also provides supported formats and max size, but does not explicitly mention when not to use it or alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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