Provides a comprehensive toolset for managing Meta Ads via the Marketing API, including full CRUD operations for campaigns, ad sets, and ads, multi-asset creative management, performance insights, pixel diagnostics, and catalog support.
KonQuest Meta Ads MCP
Supervised Meta Ads Operating System for Claude Code.
Open-Core Model
KonQuest Meta Ads MCP uses an open-core model:
Public (this repo) - 57 tools, MIT license:
Full CRUD for campaigns, ad sets, and ads
Multi-asset ad creation (video + static image, multi-dimension)
Image upload and retrieval
Campaign and ad set duplication
Insights and bulk cross-account analytics
Pixel and tracking diagnostics (5 tools)
Catalog and DPA support (6 tools, including product set create/update)
Full targeting toolkit (6 tools)
Setup readiness checker (42+ checks with fix instructions)
Validation pipeline, naming enforcement, post-write verification
Safety tiers, rate limiting, rollback references
181 automated tests
Premium bundle - adds 41 tools:
Advisory optimization engine (review queues, learning, experiments, budget governor, creative rotation)
Vault intelligence and copy generation (brand voice, ICP targeting, concept selection)
Greek language QA (Greeklish detection, orthography checks)
Automation suite (diagnostics, bulk operations, account audit)
Vault bootstrap (15 template files per client)
Premium tests and evaluations
Get the Premium Bundle (€149 launch price) - one-time purchase, perpetual license. Public tools work fully without it.
What Makes This Different
Production-tested across 37+ client campaigns with real budgets and real edge cases
Not a wrapper - includes optimization engine, safety gates, validators, and rollback
Vault-integrated - reads client intelligence (ICPs, brand voice, angles) to generate better ads
Greek language QA built in (adaptable to any language validation)
All ads created PAUSED - nothing goes live without explicit operator approval
Supervised, not autonomous - operator confirms every write, every activation, every budget change
Tool Classification
Classification | Count | Description |
production-safe | 38 | Read-only data access. No API writes, no local state changes. |
supervised-only | 29 | Write/delete operations requiring operator approval before execution. |
advisory-only | 31 | Generate recommendations, plans, copy, diagnostics. No Meta API writes. May write local files. |
Total: 98 registered |
Architecture
meta_ads_mcp/
core/ # 66 tools - API read/write operations
engine/ # 32 tools - optimization, review, learning, experiments
validators/ # Quality gates (compliance, creative specs, tracking, structure)
safety/ # Rate limiting, rollback, duplicate checking, file locks, tier access
ingestion/ # Internal: video manifest management
reporting/ # Internal: not currently active (see Non-Shipped Code)Tool Categories
Category | Tools | Description |
Account Management | 6 | Token health, ad accounts, pages, IG identity, discovery |
Campaigns | 4 | Create, read, update campaigns |
Ad Sets | 4 | Create, read, update ad sets with targeting |
Ads | 4 | Create, read, update ads |
Creatives | 3 | Create, read ad creatives |
Insights & Analytics | 1 | Performance data with archetype-aware normalization |
Pixels & Tracking | 5 | Pixel health, event diagnostics, test events, CAPI |
Catalogs & DPA | 6 | Product catalogs, feeds, product sets, validation |
Audiences | 1 | Custom audience listing |
Targeting | 3 | Interest, behavior, and geo search |
Video Management | 3 | Upload (simple + resumable) and processing status |
Ad Builder | 1 | Multi-asset ad creation with IG gate enforcement |
Copy Engine | 2 | Vault-driven ad copy generation and validation |
Naming Convention | 1 | Enforced naming schema for all objects |
Automation & Diagnostics | 6 | Greek QA, full diagnostic, bulk ops, account audit |
Vault & Intelligence | 2 | Client vault reader, concept selection |
Optimization Engine | 4 | Optimization cycles, launch planning, execution packs |
Mutation Corridor | 2 | Budget/targeting changes with verification |
Activation & Rollback | 4 | Status changes and undo with preflight checks |
Review Queue | 7 | Operator review queue, outcome snapshots, digests |
Learning Layer | 5 | Policy memory, outcome evaluation, learning cycles |
Experiments | 7 | A/B testing, budget governor, creative rotation, scaling |
Copy Generation | 2 | Auto copy chain, vault-grounded Greek copy |
Engine Features
Optimization loops - automated budget shifting based on performance signals
Experiment management - A/B test tracking with statistical significance
Budget governors - prevent overspend with configurable daily/lifetime limits
Creative rotation - fatigue detection and automatic creative refresh triggers
Policy learning - tracks action outcomes and adapts confidence over time
Naming gate - hard enforcement of naming conventions before any API write
Safety Features
Rate limiting - respects Meta API rate limits with backoff
Rollback - undo recent changes with execution journal
Duplicate checking - prevents accidental duplicate campaigns/ads
File locks - safe concurrent access to vault storage
Tier-based access - safety tiers per account (sandbox, standard, production)
Validator Suite
Compliance validator - Meta ad policy pre-check
Creative spec validator - image/video dimension and format validation
Tracking validator - pixel and event verification before launch
Structure validator - campaign structure consistency checks
Operational validator - budget, schedule, and targeting sanity checks
Non-Shipped Code
Code that exists in the repository but is NOT part of the active tool surface:
reporting/templates.py, reporting/formatter.py - not imported at runtime, no active report generation
evals/ - internal evaluation stubs, not operator-facing
Internal helpers (not MCP tools): identity.py (IG resolution), api.py (HTTP client), auth.py (token verification), utils.py (format helpers), safety/ (rate limiter, rollback, dedup), validators/ (pre-write validation pipeline)
Setup
1. Install
cd meta-ads-mcp
uv sync2. Environment Variables
Copy .env.example to .env and fill in your values:
cp .env.example .envRequired:
META_ACCESS_TOKEN- Meta Marketing API access token (system user token recommended)
Optional:
META_APP_SECRET- for appsecret_proof (recommended for production)META_APP_ID- Meta app IDVAULT_PATH- path to your marketing vault directory (defaults to~/marketing-vault)
3. MCP Configuration
Add to your Claude Code MCP config (.mcp.json):
{
"mcpServers": {
"meta-ads": {
"command": "uv",
"args": ["--directory", "/path/to/meta-ads-mcp", "run", "python", "-m", "meta_ads_mcp"],
"env": {
"META_ACCESS_TOKEN": "your_token_here",
"VAULT_PATH": "/path/to/your/marketing-vault"
}
}
}
}4. Vault Structure (Optional)
If using the vault integration for client intelligence:
your-vault/
01_CLIENTS/{client-slug}/
00-profile.md # Account IDs, pixel, page, IG
02-icp-personas.md # Target audience profiles
04-brand-voice.md # Tone, language, style rules
05-messaging-house.md # Angles, value props
08-objections.md # Objections + bias deployment
matrix.md # Decision Matrix
02_COMPETITORS/{slug}/
landscape.md # Competitive landscapeTesting
uv run --extra dev python -m pytest tests/ -v
# Public: 181 passed | Premium (full): 246 passedPremium Bundle
The premium bundle adds 41 tools on top of the 57 public tools:
Advisory Optimization Engine (31 tools) - optimization cycles, review queues, experiment management, budget governor, creative rotation, learning engine, operator digests. Everything is advisory - you approve all actions.
Vault Intelligence + Copy Generation (4 tools) - reads client brand voice, ICP personas, messaging angles from local vault files. Generates ad copy grounded in client intelligence.
Automation Suite (6 tools) - Greek language QA, full account diagnostics, bulk ad copy fix, product extensions, multi-account audit.
One-time purchase. Perpetual license. 246 tests.
Get the Premium Bundle (€149 launch price)
License
MIT - see LICENSE.