Scored across 57 tools
Most tools target distinct resources with clear get/create/update verbs, but there are overlapping creation paths (create_ad_from_manifest, create_multi_asset_ad, create_ad_creative) and two video upload tools serving the same purpose. Several pixel/tracking diagnostic tools also have blurry boundaries, requiring careful description reading to select correctly.
The overwhelming majority follow a verb_noun snake_case pattern like get_campaigns, create_adset, search_interests, and update_product_set. Minor inconsistencies exist, such as list_custom_audiences where list_ is used instead of get_, and a few longer composite names, but no mixed naming styles or chaotic conventions appear.
With 57 tools, the surface is far beyond the 3-15 range that typically indicates a focused, well-scoped server. The count is somewhat justified by the breadth of Meta Ads (campaigns, creatives, targeting, pixels, catalogs, insights), but it still feels heavy and will burden agent selection.
The core campaign/adset/ad lifecycle is well covered with create, read, and update operations, plus solid supporting tools for creatives, targeting, pixels, catalogs, and insights. Notable gaps include no way to delete a single ad or ad set (only entire campaign structures), no custom audience creation/update/delete, and no ad account update or catalog deletion.