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Yandex Direct MCP

Create text ad

create_text_ad

Creates a text ad within a specified ad group, saving it as a draft for review. Requires ad group ID, title, and body text.

Instructions

Creates a text ad (TextAd) inside an ad group. New ads start as drafts.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
hrefNoLanding page URL.
textYesAd body text, up to 81 characters.
titleYesTitle (Title 1), up to 56 characters.
mobileNoWhether this is a mobile ad.
title2NoSecond title (Title 2), up to 30 characters.
adGroupIdYesParent ad group id.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds some behavioral context beyond annotations (ads start as drafts). However, it does not address authorization needs, rate limits, or what happens if the ad group does not exist. With annotations present, this is adequate but not rich.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the verb and resource, no wasted words. Highly concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite 6 parameters and no output schema, the description is minimal. It does not explain the draft lifecycle, return values, or constraints like maximum ads per group. More context would be beneficial.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds no additional meaning beyond the schema; it does not explain parameter interactions or constraints like the relationship between title and title2.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it creates a text ad inside an ad group, with the specific verb 'creates' and resource 'text ad (TextAd)'. It distinguishes from sibling tools like 'update_text_ad' by noting that new ads start as drafts.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool versus alternatives. It does not mention prerequisites (e.g., ad group must exist) or situations where another sibling (e.g., add_keywords) would be more appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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