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VK Ads MCP

Создать объявление (banner)

create_banner

Create an ad within an existing ad group by providing creative media IDs, ad text blocks, and URLs. Use it to assemble a banner from uploaded content and publish it in VK Ads.

Instructions

Создаёт объявление внутри группы объявлений. Креатив ссылается на загруженные медиа через content, тексты объявления — в textblocks, ссылки — в urls. Эти структуры отправляются как есть; точная форма для каждого формата объявления — в документации VK Рекламы.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNoНазвание объявления.
urlsNoОбъекты ссылок, например {"primary":{"url":"https://..."}}.
extraNoДополнительные поля объявления, подмешиваемые в тело запроса как есть.
contentNoСсылки на содержимое креатива (id загруженных медиа).
adGroupIdYesId родительской группы объявлений.
textblocksNoТекстовые блоки, например {"title":{"text":"..."},"text":{"text":"..."}}.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changedv1.5.0
    • changedInput schema / properties / adGroupId / description
      Previous value: -"Parent ad group id."New value: +"Id родительской группы объявлений."
    • changedInput schema / properties / content / description
      Previous value: -"Creative content references (uploaded media ids)."New value: +"Ссылки на содержимое креатива (id загруженных медиа)."
    • changedInput schema / properties / extra / description
      Previous value: -"Extra banner fields merged into the body verbatim."New value: +"Дополнительные поля объявления, подмешиваемые в тело запроса как есть."
    • changedInput schema / properties / name / description
      Previous value: -"Banner name."New value: +"Название объявления."
    • changedInput schema / properties / textblocks / description
      Previous value: -"Text blocks, e.g. {\"title\":{\"text\":\"...\"},\"text\":{\"text\":\"...\"}}."New value: +"Текстовые блоки, например {\"title\":{\"text\":\"...\"},\"text\":{\"text\":\"...\"}}."
    • changedInput schema / properties / urls / description
      Previous value: -"Link objects, e.g. {\"primary\":{\"url\":\"https://...\"}}."New value: +"Объекты ссылок, например {\"primary\":{\"url\":\"https://...\"}}."
  2. First observedv1.1.3

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The key behavioral disclosure is that content, textblocks, and urls 'отправляются как есть' (are sent as-is) with no transformation, and that the exact structure depends on the ad format per VK Ads documentation. This adds meaningful insight beyond the annotations, telling the agent the tool is a thin pass-through and that format-specific correctness lives in external docs.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences with no filler: the first states the core action, the second maps the key structures to their roles, and the third sets expectations about pass-through and external documentation. Every sentence earns its place and the most important information is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a tool with 6 parameters, nested objects, an open-world hint, and no output schema, the description is reasonably complete: it covers the action, the parameter roles, the pass-through behavior, and where to find exact shapes. It does not mention the response format or error behavior, but the explicit pointer to the VK Ads documentation compensates for the open-ended structures.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, and the schema already provides concrete examples for content, urls, and textblocks. The description adds value on top by mapping each structure to its semantic role (creative media, ad texts, links) and by stating all of them are forwarded verbatim, which helps an agent fill them correctly.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb-resource pair ('Создаёт объявление' – creates an ad) and scopes it precisely to 'внутри группы объявлений' (inside an ad group). This clearly distinguishes it from siblings like list_banners, update_banner, and banner_action without needing to open their schemas.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description clearly signals the placement context: a banner is created within an ad group, which aligns with the required adGroupId parameter. However, it does not explicitly name alternatives or state when not to use it (e.g., 'to modify an existing banner, use update_banner'), so it stops short of a full 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.